We've got one more addition to our current 100 Reasons to Be Thankful: You, our loyal blog readers. Your generous comments -- read by all on staff yesterday -- provided a bright spot in an otherwise gray day. (For those of you who haven't heard yet, the print magazine will cease after our Jan/Feb issue.) It means so much to us that you cared as much as we did. Rest assured that we will continue Bluelines and our website, Blueprintmag.com. In fact, we want to make it bigger and better, and would love to hear what you have to say. What have you loved? What have you not? What would you like to see more of?
So, please continue to come here for fresh, fun, new ways to design your life.










Posted by Blueprint

I'm more disappointed than my wife. Unlike the other options out there, Blueprint helped me find creative routes to being classic, rather than marketed routs to being trendy. MSLO bottom-liners, I speak for all the men who secretly, or, in my case, not-so-secretly love this magazine - please don't take it away.
Posted by: Sam | Saturday, December 15, 2007 at 02:38 PM
Oh my gosh! Is it true the magazine is ending?! I just got my first issue for my new subscription. How can I find out how to cancel the rest of my subscription?
I'm really disappointed that Blueprint might be merging with Weddings. I got married last year...sorry, but I'm ready to move on with my life.
Also to the marketing department, I'm a 27 year old web designer in your target audience. Although I get a lot of information from digital media, there is nothing more enjoyable for me than to get AWAY from the computer to read a magazine.
Posted by: barb | Saturday, December 15, 2007 at 01:22 PM
**UPDATE FOR SUBSCRIBERS**
Just an update for everyone posting here who currently subscribes to Blueprint. I had recently renewed a two year subscription before learning about the magazine folding. I called today to see what would become of my subscription and the representative checked with her supervisor and said it was still being decided what would happen, but there was a possibility Blueprint subscribers would begin to receive Weddings (yuck!! Ok, not yuck if I were engaged but I'm not).
They said they'd be sending out a notice to all subscribers, but I just can't see wanting any MSLO magazines at this point - I'm 25 and they're all too old for me. So I canceled my subscription.
Posted by: Liz | Saturday, December 15, 2007 at 01:22 PM
I'm probably too old to love this magazine the way I do---the layout, the graphics, the look and feel of it. It perks me up and makes me feel young again. It's different than any other magazine out there. Why, why, why? I just paid for my renewal. Will the money be refunded? Goodbye, great little magazine.....'
Posted by: Janet | Saturday, December 15, 2007 at 02:42 AM
I've been married for 14 years and don't give a rats about MS Weddings! As a marketing expert - this is a mistake for MSLO and they've lost their best opportunity to farm the young female demo for the future of the MS brand. There will come a day when people don't care how to fold a napkin 87 ways or the best way to harvest eggs with an Aracana (sp) chick.
Killing Blueprint is a mistake and I want my subscription money back so I can extend my subscription to Domino!
Posted by: Tricia | Friday, December 14, 2007 at 11:08 PM
I don't get it. I just learned that Blueprint was folding. I am a charter subscriber and I just gave three new gift subscriptions for Christmas. I read it cover to cover. I am so upset! It doesn't make sense as an add in to the Weddings....I don't NEED info or articles on weddings. argggghhhh. Who can we call...what can we do?? This is my favorite magazines of all times. MSO leaders...are you there?? are you listening?? Email me:
LTcre8s@charter.net
Don't let Blueprint go away...please!
Posted by: Linda Thiltgen | Friday, December 14, 2007 at 08:53 PM
I'm just mad at the world right now. Blueprint has been a ray of sunshine in my life. I have read each issue cover to cover. Last month I actually redesigned my bedroom to match one of the rooms in the magazine, so at least some part of it lives on! I also had my first-ever cold that lasted only 3 days - I'm sure because of your article on how to get well fast. All the talented folks at Blueprint will be dearly missed in my mailbox!
Posted by: Rachel | Friday, December 14, 2007 at 06:06 PM
I almost cried when I heard that Blueprint was no longer going to be printed. I have each copy in my living room and often look through them for inspiration. Thank you all for you work. We will miss you!
Posted by: Melissa | Friday, December 14, 2007 at 05:37 PM
I am so sad to hear that Blueprint is ending. A new subscription was one of the gifts I was looking forward to this year.
But I am so glad Bluelines will continue. I love reading it and get so much inspiration from all of the great ideas.
Posted by: Becky | Friday, December 14, 2007 at 04:14 PM
Six months ago, after the TV show "Jericho" was canceled, fans sent thousands of e-mails to CBS execs, signed petitions and sent bags of nuts to CBS headquarters in protest. CBS subsequently resurrected the show. So, who do we email and what can we send to MSLO HQ?
Posted by: Anita | Friday, December 14, 2007 at 01:35 PM
I just read the news on Apartment Therapy and I can't tell you how angry and sad I am! My best wishes to all the staff at Blueprint, I will miss your beautiful magazine.
Posted by: Toni | Friday, December 14, 2007 at 12:57 PM
Nooo! This is awful...just when the magazine was starting to get momentum! This is a really stupid rash decision on MSO's part which I think they will come to regret. The blog is not the same!
Posted by: jjd | Friday, December 14, 2007 at 12:39 PM
Here's a thought: why don't you publish quarterly (or more!) and do it the size of everyday food or the "Good things" booklet I picked up at the store not too long ago? It still won't be the same as a full out issue over other month but I'd take it!
Posted by: jessica | Friday, December 14, 2007 at 09:58 AM
I am very sad that Blueprint is folding. I am a huge fan of Martha. I was delighted when the magazine launched that it was focused more toward my age group (I'm a little younger, 23, but in my first "home") and less stuffy than Living. Although I still buy it on the newsstand occasionally.
I hope that by including Blueprint into Weddings they mean just the "buying" guides that came in all the Martha magazines as a promo for Blueprint. For example, the pullout how-to-buy a rug, music system, luggage, etc. Those would truly come in handy for a couple looking to register and purchase items for their new home.
Although I am engaged, I would be very upset if the format of Weddings changed too drastically as it is one of three wedding magazines I actually like (InStyle Weddings and Town & Country weddings being the other two.) I am a magazine hound as another commenter admitted, but I have outgrown many magazines and become fed up with the same recycled content every month. Blueprint did not do that! I hope hope hope that Blueprint will live on online!
Posted by: Allison | Thursday, December 13, 2007 at 11:34 PM
I am really dissapointed. I usually buy the magazine at the newstand, and I have to go out of my way to buy it because it isn't available everywhere where Living is sold. I just ordered the subscription as I just settled into my new house, and cannot adequately explain how offensive it is to be told that I will receive a wedding magazine in its place. Just because I am between 20 and 35 does not mean that the goal of my existance is to get married. Wake up Martha!!!!!! More than half of women in the US are unmarried. Some of us choose to be that way. Maybe we aren't all interested in Weddings. I am cancelling this and other MSLO subscriptions. Sorry that I won't support the magazines or its investors; maybe they should focus on supporting the creative energy of young women without assuming that we have to "folded into" a conventional marital relationship!
Bless you Sarah for going on the show even though they took away the magazine.
Posted by: Julie | Thursday, December 13, 2007 at 11:27 PM
So sad!!! I just checked in with Bluelines for the first time in a few days and am incredibly shocked and upset to read that Blueprint will no longer be published. I can only repeat what most every other comment on this posting has said...
I've been a MSL subscriber for many years, but for a long time now it's only been out of habit. Blueprint was a bright light in the periodical world, hip but not too hip, friendly, creative, inspiring, clever, beautifully presented and just a great read. I bought the first issue the day it made it on the newsstands and was hooked right away. I waited desperately for the second issue, only disappointed that it didn't arrive in time for the '06 holiday season (six months between issues isn't too bad!). I was thrilled when you went to a bi-monthly schedule and was looking forward to the day when you would (hopefully) publish monthly. I can't believe with all the money the omnipotent MSL Omnimedia folks rake in from all of the Martha-related things that they decided it would be wise to end your print publication! I agree: Body+Soul is still being published, but Blueprint is gone?!? I was about to subscribe for myself and my sister (a later comer to the Blueprint fan club, but just as devoted)...thank goodness I was still buying it on the newsstand or I'd be stuck with a subscription to MSL Weddings! Where's the logic in that crossover?
You will be sorely missed by many. A small but comforting consolation that Bluelines will continue and expand (and hopefully continue to thrive). Best of luck to all Blueprint staffers in your future endeavors!
Posted by: jennifer | Thursday, December 13, 2007 at 11:19 PM
I truly cried a bit when I read the print was being canceled. I am an overworked new elementary school teacher and the most relaxing and inspiring part of my month was reading through Blueprint. I hope the print magazine gets another shot somewhere down the line...
Posted by: melissa | Thursday, December 13, 2007 at 09:21 PM
I remember when I first saw the initial ads for Blueprint in Martha Stewart Living magazine (remember the couple sitting on the front steps of their home? and the couple sitting on a couch below posters made from playing cards?)... and my heart started to race a little faster. Dear Blueprint, you weren't given enough time, or a fair chance, to make it!
Thanks to you, I've found a source for my top Xmas wishlist present, the Bruno C-arm lamp... (http://www.designspongeonline.com/2007/12/design-bloggers-christmas-list.html)
Thanks to you I've discovered yellow pro-artist tape!
and discovered how easy it is to make delicious prosecco cocktails!
will miss you much, blueprint....
xxx phoebe
(www.silkfeltsoil.blogspot.com)
Posted by: phoebe | Thursday, December 13, 2007 at 09:06 PM
Well, hell. I just discovered this magazine, subscribed to it less than two weeks ago, and now I find out it's folding. How incredibly unfortunate. I loved Blueprint's layouts, its articles, and especially the fact that it catered to us young 20-somethings who aren't totally consumed by being wives or having children.
I'm quite glad the blog is staying, and I hope that there will be some way to order back issues.
(I will also be very grumpy if I start getting issues of MS Wedding for the duration of my Blueprint subscription.)
Posted by: Dana | Thursday, December 13, 2007 at 09:00 PM
OH NOES
*cries a little, which is really embarassing because i'm at work and all*
from the day i picked up a copy of the second issue while on an irritatingly long layover at an irritatingly dull airport, blueprint has been pretty much the only magazine i read. i'd anxiously await each and every issue, and pored over every page goodness knows how many times. blueprint was just the kind of publication i would have liked to work for, if i were ever to venture once more into journalism. this is sad. i love you guys.
(you can probably tell by how ridiculously often i reply to your blogs, no? heck, i told EVERYONE I KNOW when my unicorn was featured in the doodles blog - and i'm still flabbergasted that somebody actually BOUGHT that picture of a unicorn for four whole bucks)
though even thousands of stampeding wildebeests will never drag me away from the site and blog for so long as they shall continue to exist, i am terribly, terribly sad that i will no longer get to look forward to each new print issue with the anticipation and joy of a 5-year-old at christmas. sigh.
i love you. i honestly love you.
*group hugs*
Posted by: sami k | Thursday, December 13, 2007 at 07:49 PM
This is so sad. It's the only magazine I will buy.
Posted by: tracy | Thursday, December 13, 2007 at 06:12 PM
I cannot believe it is ending!! This magazine was truly a unique experience that I looked foward to every other month. I always wished it was monthly, but for it to end is so dissappointing. The design is clean and brilliant. I do not understand why it will be discontinued. I am a twenty-something year old that is not going to get married anytime soon, so wedding will not benefit me nor will living because it seems to target a mature audience that I obviously am not. I am a young DIY girl that will miss my DIY magazine. I honestly have never liked a magazine this much!
Posted by: steph | Thursday, December 13, 2007 at 06:07 PM
i am so sad to see blueprint go! i love weddings, too, but i have already had my wedding!! not everyone our there is a internet-holic OR a wedding-holic!! this was a horrible decision, and if there's anything i can do to help make it NOT SO, let me know! ugh, first KIDS and now blueprint. i'm afraid you're losing a GIANT demographic here, martha! good luck to the staff and i'll be back to read bluelines of course!
Posted by: sarah | Thursday, December 13, 2007 at 05:48 PM
Forgive my delayed condolences, but I just wanted to echo so many of the comments that have already been posted. Once I pushed myself to move outside my predictable magazine picks (sorry, Cosmo), I fell in love with Blueprint's clean yet enchanting style, appealing copy and seemingly never-ending avalanche of home, decor and entertaining ideas. I will continue to be a faithful blog reader, and look forward to watching Blueprint's evolution continue. Best of luck and a prosperous 2008 to all of the staff!!
Posted by: Katy Ryan | Thursday, December 13, 2007 at 05:38 PM
what a bummer! I feel like I just discovered blueprint! Glad the blog is sticking around... it rocks!
Posted by: Sarah Moore | Thursday, December 13, 2007 at 04:13 PM