Talk To Us

   Posted by Sarah, Editor In Chief

Everyone from the top down has been reading your posts since it was announced that Blueprint's bimonthly print magazine will cease after the January/February 2008 issue. One message that's loud and clear? You don't like the idea of folding Blueprint into Weddings. We hear you.

So now we want you to tell us what you do want -- how we can give you your Blueprint fix on our blog, on our website, and in special issues. What would you like us to cover in special issues? Decorating? Entertaining? Do you want a place on the website to ask questions? Post your own projects? What would you like to see on the blog? Would you be interested in a daily newsletter with fresh Blueprint content?

We're listening, and we're open to any and all ideas. Post your comments here, and we promise to read and consider every single one. And thanks to you, our loyal readers and users, for your love and support. Right back atcha.

*UPDATE: For those of you who have not read any more recent posts, we have published information on the future of your subscriptions. Read the latest news here.

Comments

[Ami Dan]

I'm sure this is a late post. I just found it. However, I believe Blueprint's only crime (aside from ceasing it's publication) is a complete lack of understanding of their demographic when it came to marketing what many have considered to be a magazine that could have easily had Domino shaking in their boots.

In the off-again-on-again year(s) that Blueprint was around, I saw only two mediums used to advertise this wonderful magazine. The first was the Today Show, and another was a card that fell of out my mother's Martha Stewart Living Magazine. You don't have to have an MBA to see what's wrong with this:
1. The average, single woman, between the ages of 20-40 is not, I repeat not, watching the morning show unless she's playing hooky from work (which is how I saw it). We are running around trying to recover from a late night and make it to an 8 a.m. meeting.

2. I want to emphasize that the add fell out of my mom's MSL magazine. I didn't dare open it. Like many, many women my age, I have not a single ounce of interest in MSL.
So how on earth would I ever see an advertisement there?

What I'm sure most of the members of the staff most dedicated to the magazine knew was that some magazines people don't know they need until the read it. It's up to your marketing staff to get as many people to pick up that magazine as possible. There should have been a free subscription with a 75 dollar purchase at The Limited, The Gap, or Ann Taylor. There should have been product placement on Grey's Anatomy and 27 Dresses. There should have been subscription cards in Giada DeLaurentis's Cookbooks. There should have been a universally down to earth celeb on the cover Drew Barrymore.

Now, while still acknowledging how popular the magazine is, you've removed the magazine, and to add insult to injury, decided to fold it into MS Weddings and create a blog. Shame on you! Again wrong demographic. Blueprint wasn't designed for girls pining away at a wedding whether it was coming tomorrow or the next decade. Additionally, leave blogs for amateurs or for companies that are supplementing their magazine - not, ever, in lieu of one. You want a web presence start at WEBPAGE.

I believe you had a phenomenal product put together by innovative staff, but ultimately the downfall of this magazine was obvious. The much higher-ups (Martha herself?) either didn't know what she was doing (I seriously doubt) or sincerely didn't have an interest in the success of the magazine on any level.

[Jenni]

Nothing online can replace the hard copy magazine. I have too many websites to try to keep up with online now, too many newsletters. No matter how small a laptop I get, I can't lean back on my couch with it and a cup of tea.

[Kate]

How heartbreaking!

Blueprint is by far my favorite magazine. It's beautiful. It's smart. It's witty. It's amazing! I'm a regular purchaser of Lucky, Domino, and Print, but Blueprint was always the highlight of the (bi) month.

As a graphic designer, it could be about lawnmowers and I'd still purchase it. That how beautifully designed it is. The first time I opened it, I just about screamed when I saw that someone had figured out how to use the Missionary typeface in an everyday application. Each issue, I looked forward to seeing how the designers would solve the section headings, solely in paper.

Thankfully, it is as interesting as it is beautiful. I purchased the first issue because the typeface of the title was so amazing, but when I opened the magazine, I felt like someone had climbed inside my mind and decided to make a publication out of its contents.

This fails to mention the wit! The titles of articles always made me laugh. My favorite was "99 Problems But a Stitch Ain't One," about a sewing machine.

I was looking forward to the day when it came out monthly! So to hear it just flat out isn't coming is unsatisfactory.

I checked the website regularly, and felt it was an afterthought. The information was sparse and usually just straight from that month's issue. Reward the reader that goes to the website! Give them more! Look at Lucky's website, or if possible, Budget Living's, may it too rest in peace.

[Katie Wiles]

A former co-worker buddy of mine gave me my Bluprintmagazine subscription as a birthday present. We worked together at an Interior Design firm, and while she is old enough to be my mom, she saw in me the fun, creative, hip chick that I am. I loooved Bluprint from the first issue. Normally, I tear out pages or articles from magazines when I find something I like. With Blueprint, I saved every issue. I am not a fan of Martha Stewart Living or Weddings. You have lost me as a reader when you gave up on Blueprint. And no, I don't care about your blog or whatever else you have online. Like many other women my age, we have enough of the computer during our 8-5 jobs and are not interested.

[Kathi]

I received a check in the mail yesterday...just a check, no explanation, no letter. I had not heard that Blueprint was ceasing publication until I went online to see what was up! I'm outside the "demographic" (I'm 48), and I LOVED Blueprint. The photography was great, content was fresh, "crafts" were do-able. Some other favorites are ReadyMade, and the late, lamented Jane. I guess in the publication world, I'm an anomaly - a middle-aged woman, urban, happily child-free, creative, who is interested in something more cutting-edge than MSL. Folding Blueprint into Weddings makes NO sense. Yes, I'm married, but I have never read bridal mags, and am certainly not going to start. I think Blueprint should be published as a stand-alone, on a quarterly basis. Perhaps the format could be like Everyday Food?

[Kathi]

I received a check in the mail yesterday...just a check, no explanation, no letter. I had not heard that Blueprint was ceasing publication until I went online to see what was up! I'm outside the "demographic" (I'm 48), and I LOVED Blueprint. The photography was great, content was fresh, "crafts" were do-able. Some other favorites are ReadyMade, and the late, lamented Jane. I guess in the publication world, I'm an anomaly - a middle-aged woman, urban, happily child-free, creative, who is interested in something more cutting-edge than MSL. Folding Blueprint into Weddings makes NO sense. Yes, I'm married, but I have never read bridal mags, and am certainly not going to start. I think Blueprint should be published as a stand-alone, on a quarterly basis. Perhaps the format could be like Everyday Food?

[melissa]

Just got a refund on my subscription and realized that my beloved Blueprint is no more. I thought the mag was terrific -- I've saved every one and loved everything about it. I'm sorry it's not continuing in its original form. But, I will follow it wherever it goes -- except for Weddings, which seems like a ridiculous idea.

[kerflop]

Screw the special issues! I want the magazine to continue exactly as it has. With all this outpouring of support, I don't understand how they can discontinue this publication!

[Leslie K]

I live overseas and just got my postcard notice that Blueprint will no longer be published! I am also a MSL subscriber, but Blueprint offered me something different from MSL. What about an online subscription? I noticed that MSL has started inviting readers to online workshops -- why not for Blueprint readers? I would subscribe. You have my email address -- please write to me if you do this!

[Marisa]

Very disappointed to hear about Blueprints ceasing publication... still haven't recovered from MS Kids or Baby folding. I don't think merging into Weddings is a smart idea, however. I think the Wedding mag is gorgeous, but I hardly buy it unless I'm looking for party ideas. Combining with Weddings, you will lose a good portion of your audience.

How about an online mag subscription? BP had just the right mix of departments.Or, bring back Kids, Baby, and the 'specials' (Halloween, Christmas, etc you used to publish) and combine with Blueprint?

[Brianne]

I'm so disappointed that Blueprint decided to cease publication. I really enjoyed the variety of articles and fun projects. I also just loved the layout and design of the magazine. It was always an inspiration for me personally. We will miss you and hope that Bluelines fulfills my need for a Blueprint fix.

[margaret haas]

I loved blueprint! I felt like it was the one magazine made especially for me. Where will i go now for ideas? Maybe somebody can help me out: I have a lot of photobooth pictures and I want to display them in a fun way. Im not opposed to cutting them, and i can separate them into sets. Any ideas?

[Liz]

I'm sorry to see Blueprint go, especially since I never even RECEIVED the last issue. In that spirit, could you make ALL of the articles available online?

[Carly]

I'm really angry that Blueprint has been cancelled. The magazine wasn't given much of a chance- I mean, let's be reasonable, it barely saw a year of publication. It was virtually the only title out there that was tailor made for a younger, creative, design saavy audience that doesn't live in chintz and wear slippers. I bought a subscription immediately from reading the first issue, and this has been one of the only magazines that really spoke to "me". MSO is making a gigantic mistake with the decision to kill this magazine, and it's an insult to your readers intelligence to give them some sort of booby-prize blog. I spend enough time on the computer as it is at work- the last thing I want to do when I come home is to get on it again to read Bluelines or Flatline or whatever it's called. I want something that I can hold in my hands, read in the bathtub with a glass of wine, and take out shopping with me for inspiration. Frankly, MSO needs to focus less on her TV shows, her radio shows, etc etc and get back to basics. The cracks are beginning to show. I've always loved her and been a supporter, but what better way to alienate the next generation of readers and consumers than to close the door on their collective feet!

[kyra]

sooooooo sad. i love blueprint. i look forward to it coming in the mail, and just love everything about the magazine. :(

[Emily]

I cannot believe Blueprint is being discontinued! Why?? I think it was the best magazine in publication. The ideas were functional and fabulous! I hope that by some miracle it comes back. I will miss Blueprint dearly.

[Katie]

I am so disappointed that I can no longer enjoy relaxing on a Saturday afternoon reading Blueprint and dogearing all of my favorite ideas to utilize. However, I will continue to read the online blog, as you all have promised to continue publishing the same great content. It's not quite the same, but at least I'll be able to sneak a look at it while I'm at work, and give myself a welcomed distraction.

An idea for the blog: though I plan to continue being a loyal reader of anything awesome you guys come up with, I have to admit, it's hard for me to remember to check up on blogs. I can go weeks, sometimes months before I remember to check on them. If you guys could please send out an email newsletter every few weeks to highlight what is featured on your blog, and to remind all of us to check it, i think you would have a lot of success!
Thanks!

[MJ]

I just discovered Blueprint this month and absolutely love it!!!! It is the perfect magazine for my age. I love all the great ideas and how unique it is. By reading a few other comments, it sounds like Blueprint is being cancelled?? Is this true? I was just about to subscribe to it, so I hope this is false. This has become my favorite magazine already and I was really looking forward to more issues!! Please do not change the magazine or cancel it!!!!!

[Chrissy]

This is devestating. I look forward to Blueprint's publication every other month. Is there a way for us to subscribe to the blog so it's emailed to us each day?! Please help...I miss my Blueprint fix.

[Marisa]

This totally sucks! Though I like MSL, I loved Blueprint!!!

[Nick]

Help! Since your cancellation of Blueprint I have not heard the end of it's absence from my girlfriend. Please, bring Blueprint back and my peace of mind with it!

[ann]

NOT COOL! This had quickly become my favorite magazine. I hadn't turned in a subscription form yet, but bought every issue from the newsstand. I've been waiting for another to come out, wondering where it was. I think this was a bad move. What a great way to get younger women into the MSL empire. I am 26 and this magazine was more than just drooling material, but real life solutions that I could actually use. Although I was going to subscribe, there is no other MS substitute that I would go to instead. Please reconsider.

[Lucy]

i'm really interested to see how you'll continue to provide us with ideas and inspiration. i'd be very interested in receiving some sort of online newsletter on a daily, weekly, or monthly basis.

not sure if i read it right, but will you in fact be collaborating with apartment therapy? as for content that i will miss (and hope you'll continue to provide elsewhere)...i really loved the youthful, creative decorating and storage ideas, and (most of all) the AFFORDABILITY of everything you printed. MSL makes you go out and spend tons of money at the hardware store for every project and it's all very perfectionistic and precise, but Blueprint allowed us to spend $5-10 at the craft store and get creative with the projects. i also agree with previous comments that i'd be really interested in purchasing old issues.

mostly, i'm really sad to see such a refreshing magazine disappear from the racks.

[Carla Ashby]

I truly enjoyed Blueprint magazine, and it was a terrible business decision to cancel it. I don't think the marketing execs gave it a chance. It should have been a monthly magazine, and it should have been promoted more through advertising. I will miss you, Blueprint!

[Sharon]

How sad! I had decided yesterday to subscribe to Blueprint and when I came to the website today to order I was so disappointed to see that the print version has been discontinued. I subscribed to MSL for over 5 years but cancelled two years ago - it had become stale and I found contained no useful information for women living in the real world. Having Blueprint online is not the same - as previously stated there is nothing like curling up with a nice glossy magazine and I spend too much time on the internet as it is. Please bring it back!!!!

[Holly]

WHAT??? WHY?? BRING IT BACK!!!

[Natalie]

How could you let such a wonderful magazine just go away in a puff of smoke? It was so chic, so wonderful!!!! Please come back in a quarterly format. Who has been in charge of forecasting and planning for Martha Stewart? Everybody knows that you have to have a base readership that takes two years to build. It was at the point where it had truly taken off. I truly believe that six to nine more months would have helped to solidify not only subscriptions, but retail sales of the magazine also. Oh well...it was good while it lasted.

[Evelyne]

What I loved about Blueprint was that it broke down into common sense steps, each party or whatever it happened to feature in it's magazine. It gave good resources, and kept things SIMPLE!!!! I am so disappointed to learn that it will no longer be available!

[Evelyne]

What I loved about Blueprint was that it broke down into common sense steps, each party or whatever it happened to feature in it's magazine. It gave good resources, and kept things SIMPLE!!!! I am so disappointed to learn that it will no longer be available!

[Jillian Luz]

URGHHH!! I knew something was up when I hadn't received a Feb/March Blueprint, which I had immediately subscribed to after finding an issue in a bookstore in July, and had a Living addressed to me. SOOOO DISAPPOINTED! Blueprint is the first magazine that I've ever considered subscribing to in years and I anxiously awaited it's arrival in my mailbox. As a 25 year old female, I am totally done with fashion/beauty mags filled with monotonous, boring and useless "tips" and "tricks" regarding sex, hangovers, and designer outfits I could never afford. Sure, Living and Real Simple are great but not as useful to me at this age and stage in my life. Blueprint's DIY style was fresh and modern, eons better than most "design" based TV shows and magazines, with ideas that I can actually use and suit my tastes. I am totally bummed out. Now I have nothing to look forward to in the mail besides piles of bills! :( Please reconsider this cancellation. I sit in front of a computer at work all day and definitely do not look forward to spending my down time at home on the web. There is just something so exciting, as well as relaxing, about sitting down with a new issue of a great magazine, the tactile quality that having just a website doesn't compare to.

[Lara]

I echo the masses of BP's niche market: I was thrilled to have finally found "my" magazine...that covered so many interests of mine, from fashion to recipes to decorating to entertaining to great UNIQUE shopping finds - and crushed to hear that it wouldn't be printed in magazine form. I don't think any other magazine comes close - and I am a former subscriber to MSL. I'll be among the first to sign up for a subscription if Blueprint returns, but I'll likely be cancelling the MSL substitute...it's not youthful enough, and caters to a more luxury-oriented crowd (come on, have you ever paid attention to some of the crazy ingredients in the recipes? MSL may not be, but Blueprint is/was for a youthful, REAL woman). I'll be poring over my old editions, and keeping my fingers crossed for Blueprint to be back on the press! MSLO, don't give up on us, your faithful readers!

[Morgan]

Soooo disappointed that Blueprint has been cancelled. Feel like I am out of the loop as I only just found out but it seems many are upset...Not sure anything can be done, but hopefully someone is reading these comments and taking into account that everything printed in this mag was useful and fun. Sorry to hear the news.

[Bridgette]

I can't believe that Blue Print was canceled! I absolutely fell in love with this magazine and all it's innovative modern ideas. I like Living, but nearly the way I loved Blue Print. Is there any possibility you all will change your mind?

[Megan]

Just please, please, please don't disappear completely. If a Blueprint blog or Web site is our only alternative, then we want it--all of it--there. Perhaps once a year, Blueprint could come back in print form as a special issue?

And in its defense, with just a handful of issues under its belt, Blueprint has clearly made a HUGE impact in the magazine design world. Haven't we all seen the design hacks swiping Blueprint's telltale fonts?

For those investors who weren't seeing MSL numbers, the Blueprint subscribers loved just that. This magazine had nuance--it wasn't for masses, for the anybodies and the everybodies. It was for the somebodies. Thank you for that.

[Victoria]

I am also very disappointed about loosing Blueprint. I loved the magazine. I even gave a subsciption as a X-mas present to a friend. And when my boyfriend gave me an "ultimatum" this year that it's either him or all my magazines, (I joke of course but he did ask me to scale down), I chose Blueprint as the one to stay. I don't think Martha Stewart Living is even a close match for the Blueprint audience. Oh, and to the person who said that it didn't appeal to them since they in fact had a ton of space, I have some news. I don't live in New York, actually far from it, but even in small and more rural places, young people buy generally smaller houses..I know. Shocking.

[Leah]

I too would be interested in purchasing the archive issues of Blueprint!! Will this be a possibility?

[Seriously]

Yes, KS. Because Domino is the epitome of spirituality? It doesn't get anymore commercial, consuming and materialistic than Domino.

[Joelle Bradley]

Poor Marketing!! I would have never known of Blueprint if I had not come accross it accidentally in the MarthaStewart magazine on a little pullout ad. Other than that, there is no way to know this magazine exists (except I am reminded with my subcription). This magazine is not on many shelves and is never advertised. How are all the young women to know about it and want it and buy it? Don't stop publishing. Start marketing it properly and give it another chance to shine.

[KS]

In "100 Reasons to Be Thankful During the Holidays" (November-December 2007 issue), reason No. 67 was "January 20, 2009 (Sorry, we couldn't resist.)"

I was a subscriber from the premier issue. I wasn't surprised that none of the 100 reasons related to the spiritual meaning of Christmas, but I also wasn't interested in political comments from Blueprint's editor or staff. I prefer Domino, and I am not sorry to see Blueprint fail.

[Elizabeth]

I had no idea what was going on until I just got a Martha Stewart Living in the mail and figured something was up. I'm disgusted! Blueprint is the only living/design magazine worthy of my attention. I am a young woman just starting out in a cramped studio apartment. Nothing else on the market ever had anything for me. I don't have a yard, let alone a plant. I don't care about huge expensive kitchen makeovers. If I can't get Blueprint, I don't want anything else.

[Hilary Young]

I agree that there isn't any way on-line content can make up for the loss of the magazine format. Perhaps the best we can hope for is special issues exactly like Blueprint was? :-) Please consider bringing it back.

[Jeanette]

I'm so disappointed that Blueprint has been cancelled. It had so many wonderful and unique ideas. Can I purchase the May 2007 through February 2008 editions?

[Jeanette]

I'm so disappointed that Blueprint has been cancelled. It had so many wonderful and unique ideas. Can I purchase the May 2007 through February 2008 editions?

[Willow Caffrey]

Like everyone else, I LOVED Blueprint, and I'm so sad it's gone! As a Manhattan girl, the fashion was perfect, and I fell in love with the cute dresses in the January edition, especially the gold dress! I hope the fashion section can be maintained one way or another, hopefully in a special edition!

[Sara]

I love, love, LOVE the Blueprint magazine! I read and reread every word, coveting the new knowledge like it was a secret from the older sister I never had. I even bought a beaker for my office. Turns out it's better as a vase than as a pitcher, but it was still a fun and unique idea.

I loved the tactile response to the magazine, and a blog just won't produce the same thing. I need something tangible! Bring back the magazine!

[angela]

Does the news of the Emeril purchase have anything to do with the closing of Blueprint? Say, to free up funds?

[Moira]

NOT SURPRISED

Unlike the others whose posts I've scanned, I'm not too surprised that Blueprint is gone. Although I, too, love it (and, I do, actually love Bluelines so I say keep it going--you all can do it!), my chief complaint with Blueprint is/was that it seems to have believed and continued to emphasize that
"Young, fresh, modern" reader = "small, cramped, urban" dweller.

Not so.
I don't mean to sound uber bourgeois, but, I have tons of storage space and space in general in my home. I do live in a metropolis, but not NYC, LA, or SF. I got more than a little tired of tiny kitchen re-dos and continuous storage saving/decorating articles. It did seem as if Blueprint editors and writers were writing only for themselves and their neighbors--perhaps only for New Yorkers and San Franciscans? Lots of the rest of the country are young, fresh, and modern and we also have lots of house and yard and design issues that come with too much space rather than too little. Perhaps this is why I could NEVER find Blueprint on any stands in my area--not even in bookstores.

I do already subscribe to Living, but, I far preferred Blueprint for style.

The clear distinction to me between the mags were:
Living = established, large home + land, more traditional
Blueprint = starting out, apartment, mod

It'd be nice if y'all could strike a bit of a happier medium online/in whatever you do to keep Blueprint going or reincarnate it.

Just please, for the rest of us, think outside the tiny NYC box :)

[JulieheartsBlueprint]

I was SO disappointed to find out that BLUEPRINT will no longer be published. I was so excited once I read the First Issue because FINALLY I could get Everything in ONE publication!!! I cancelled all my other magazine subscriptions because all my fitness, fashion, beauty, and home decor magazines kept piling up in my living room because I couldn't find the time to sort through 5 different publications. BLUEPRINT gave just the right amount of info on each topic of interest. Not too much, not too little. And as an Art Director, I VERY MUCH appreciate the design and layout of the entire magazine. It was very effident that the designers and directors had talent! I don't think I can recall even one photo that wasn't art directed beautifully. Even the advertisers seemed to adhere to your design standards. That is often lost in publications.

PLEASE bring back the publication!!! Having it on the web is not enough!!!!!!!

[Heather]

My husband and I are so disappointed this magazine is being cancelled. I was just telling him that this would be one of the few magazines I would renew. I feel likethe magazine never had a chance - I didn't see it advertised, rarely saw it in stores -- even a Martha Stewart magazine representative I talked to once didn't know it existed. What can I do to bring this magazine back into publication?

[Ashley Losacco]

I have just started reading your magazing the last few months and when I decided it was just to fabulous not to suscribe your turn out to be canceled! As a young interior designer just starting out, you were a great resource with affordable design and a fun perspective. Please bring blueprint back, it just did not give enough time to gain the following it deserved!!

[Melissa]

First off: Did Weddings seriously get your West Chelsea office? UGH! Your yellow color scheme was way cuter. You guys belong there, and I wish you were back.

"So now we want you to tell us what you do want -- how we can give you your Blueprint fix on our blog, on our website, and in special issues."

To be frank, you can't. A large part of Blueprint's charm was that it was like getting a special little package in the mail each month. Everything from the rich colors, stylish photography, and unique typography made Blueprint inspiring and excellent. It was a pioneer lived too short. It's not often stylish, crafty 20/30somethings get a magazine they can truly identify with, and I'm sure I speak for many when I say that Blueprint was that for me.

The rich beauty and uniqueness of Blueprint just doesn't translate to the cold hard medium that is the internet. Nothing about it is the same. I'll be exceedingly disappointed if Blueprint isn't resurrected, as any internet knock-off of the gorgeous print mag will be just that -- a knock off.

[Sara]

It is so incredibly disappointing to see that BP has ceased production. I know I'm one of the many to dispute this decision, but I just want to let it be known that this magazine is AWESOME. It speaks to younger women in a way that Martha Stewart Living cannot. It is not a wise decision to fold it into Weddings, either. What does that say about modern, independent women? That our only goal in life is to find a man, get married, and make a home? There are many of us out here that are single and professional and keep a home all at the same time. We don't want to have to read about weddings just to get the old BP content. PLEASE BRING IT BACK! ONLINE MAGAZINES ARE NOT THE SAME!!!!

[Shellaine Lentz]

I see that I'm not alone being very disappointed that Blueprint will no longer be published. I became engaged at Christmas and started buying Martha Stewart Weddings (by FAR the best wedding magazine there is). Through them I discovered the Blueprint inserts and LOVED THEM. I came to the website to start my subscription only to find that the magazine was being cancelled already. I can't imagine why. Once I'm married I won't be buying MSW anymore. I agree with the other posts - we need a magazine in print, not online. I'd subscribe even if Blueprint were only quarterly publications. Please don't take it away completely!

[Jaymi B.]

I just received the break-up letter in the mail. My 9-year-old daughter and I are devastated. It is my favorite magazine out there. I just wish now I had not cut up so many of the first ones. I cut out my favorite things from them and file them. I am very sad to see the magazine go. I bought several guest subscriptions for all of my friends and family. I know there is a mistake somewhere. This magazine is better than the rest out there. =(

[Melissa W.]

As founder and editor of a local newspaper, I know what it's like to struggle to support a print medium, and I can empathize and identify with the decision to stop printing Blueprint...but that doesn't mean I have to like it!

BP was a MSL for the younger, more savvy set, with articles and information that spoke directly to us and the way we live. MSL is a great magazine, but I'm not its target demographic. I'll definitely take the proxy subscription (I cannot refuse a magazine), but I will miss BP very much.

Not knowing the exact reasons for cancelling the magazine, I can only hope that they are surmountable and that someday I'll get my favorite glossy in the mail again. Until then (I'm remaining optimistic), best of luck to all the BP staff, and thanks for at least a year of a fantastic publication.

[CK]

BRING BACK BLUEPRINT!

[Gretchen]

I will go ahead and add that, like all these other people - I loved Blueprint. I also turned my sisters and friends on to it and it was my favorite magazine (and I get 7)! I will really miss Blueprint and will try to read online -- but, you must understand that it is NOT the same. I look forward to receiving magazines and it's almost the only time I have to myself - to sit with a cup of tea and relax and get ideas from Blueprint was one of the highlights of my life... I'll miss you - Blueprint!

[amy]

As a 39 year old single woman who loves design and home style, folding Blueprint into Weddings is a real slap in the face. So, only women getting married are entitled to the wonderful articles and ideas in Blueprint?! What kind of message does that send? Living is stale and pretentious, Blueprint brought a new energy and freshness to my apartment every two months. How sad that it couldn't continue to give Domino a run for its money each month; now I am down to one magazine that really speaks to me.

[Elizabeth]

I'm really dissapointed that yet another of my favorite mags has been cancelled. I don't care for MSL at all, so it's a waste of my money to have my subscription rolled into that magazine. I also know I won't come to the website, I spend too much time on the computer as it is and love nothing more than to curl up with a good magazine after my kids are in bed. I can only hope that Real Simple doesn't go the way of Blue Print and others I've enjoyed, or I just might give up...

[Kris]

I LOVE Blueprint. Why do all my favorite magazines fold? (WigWag, Sassy...) It must be an aberration in my personality that I'm attracted to the wrong sort of magazines. I'm 42 and an artist, and I've subscribed to Blueprint since Issue One. If you can keep up the fresh and crafty ideas in your blog, that will suffice, but I'm a paper person and will really miss the magazine.

[NRW]

I am totally devastated that Blueprint was cancelled! It was like Martha Stewart's Living and Real Simple, but smarter and cooler, which appeals to a much younger, hipper crowd. It was innovative (even with things as basic as font choices), funny, bold and clever all at once - plus practical!
I had already cleared out space on my bookshelves for what I imagined to be archives of back issues (because I never threw one away... knowing I'd refer back to it for something). And, I'd already given 3 gift subscriptions to people who had come over and started reading them and wanted to take them home with them.
As for a web-based version, you simply can't get the same "crafty, tangible" feel for something you are looking at on a computer screen - I can't write in it, circle stuff, bend the corners of the pages back and read it on the beach.
Please, please, please consider bringing it back!

[Rob Davison]

I really saw Blueprint as the evolution of Martha Stewart Living...it felt modern, fresh and more current. I have been a subscriber to MSL since it came out in the early 90's and feel that it has become very derivative of itself and stale. The ideas/concepts being presented in recent years have often felt stretched and not very accessible or realistic. Real Simple is now more "Martha Stewart" than MSL. So is Country Living for that matter. So, if Blueprint is not coming back, evolve MSL to become more like it...in content (except for the make up tips, thank you very much), design (which was truly excellent by the way) embracing more of a modern sensibility. I was all set to not renew my subscription to MSL and only get Blueprint. You have something special going on with this magazine...don't loose it!

[Erica]

Oh no! I love Blueprint. I was just looking through my January February issue & now I see that is the last issue. I am so sad about that. I'd love to see more of the cute tips like the jewelry solutions & the projects for the home. It would be great to see this in a blog. I did love the fresh glossy mag though! :(

[Lindsay]

What I want to know is why. BP is a wonderful, stylish, contemporary and relevant publication. Living always felt, well, stuffy to me and Blueprint was the perfect antidote to that. I am going to miss receiving my beautiful printed issues in my mailbox. Because I won't be getting any more issues, I guess I will just have to visit the website.

[Lindsay]

Please bring Blueprint back ... It's the only magazine I have EVER subscribed to. All of my girlfriends and I cherish each issue; when they come over I notice that one will be missing! Bring it back in some type of print form. I spend my whole day on the computer and the last thing I want is to have to get my Blueprint fix online as well. Thank you.

[Lindsay]

I am soooo upset Blueprint is being cancelled! I was the best magazine out there. Please bring it back!

[Amy]

For the blog/specialty issues: My favorite thing about blueprint was the variety of topics all tied together with a fresh, creative spirit. I would love to see some "reader" contests on the website, it would be a great way to see what lots of people are doing. My personal favorite topics were DIY projects, entertaining, home decorating/organizing, fashion, and health/beauty. My absolute favorite thing was when a creative person's home or workspace was featured (like Lotta Jansdotter). It introduced me to their work and also gave me great ideas for enlivining my own personal space. My only gripe: a lot of the fashion and home items featured were way out of my price range as a midtwenties person in a low-paying "creative" job. Frequently I'd have to find my own interpretation of a look I liked, and sometimes this got old. I'd appreciate more variety in the price-points, similar to other fashion magazines that show you one workhorse "investment" piece and then use cheap accessories, etc.

[Sharon]

I'm disapointed that Blueprint is ceasing publication, I enjoyed it. However, when I first learned that Blueprint was starting up I assumed it was a magazine about house plans and was disapointed when it was a Blueprint for living instead of actual blueprints. Silly me! I would love, love, love to see a magazine from your wonderful designers filled with house plans, new products (especially MS Signature) and home building, remodeling, and decorating.

[angela]

Blueprint is the first only magazine that I have actually paid out of my own wallet to subscribe to. I am so saddened by this.

[Elise]

I am so devestated at the loss of Blueprint. This, combined with the loss of the similarly-fated Jane magazine, is almost more than I can bear. What's a smart, fashionable, sensible, young woman to do without you? My biggest regret is that I didn't give the magazine as much publicity as I could have. You know when you discover a great band and you want to keep it a secret because it makes it more special? I felt this way about Blueprint, when all the while I should have been shouting its praises from the rooftop. The blog is great, and I hope that it will grow. However, your printed publication had something really special, and when the time is right, Blueprint should definitely come back to fill this great void.

[Stacy F.]

Like so many of the others, I was completely upset and frustrated when I received the notice that Blueprint was ending. My first question was "Why?"...my second question was "Why?"...my third question was...you get the drift. I must admit that I'm a magazine junkie, but Blueprint was the one I actually read. From your magazine I got hooked on Persephone's Bees and other great artists, as well as updated some of my home design. I'm 28, and while I subscribe to other Martha Stewart magazines, Blueprint was much more classy in its design and trendier in content. I, too, spend too much work time in front of a computer and would NOT read online info. In fact, I only visited this site to comment on the cancelled zine. You want to know how to fix this? Bring back Blueprint...'nuff said.

[Heather]

For some reason, I just received a postcard telling me that Living was no longer being published. I suspected that it should have said Blueprint, but I read and re-read it and it said Living. Since I cancelled my subscription to Living, I was confused. Thought I'd check in here and now I see my suspicions were correct. I'm so disappointed. I told everyone about Blueprint. I read it cover to cover and saved each one, because if I ripped out only the articles that I enjoyed, I would have ripped out every single one. My favorite feature was "100 Reasons to..."
I feel this is a huge mistake by MSLO because none of the other magazines appeal to me.

[Jenn]

I can't believe you are ending Blueprint. It had become my favorite magazine. I wish you had offered an alternative to rolling my subscription into MSL since I already receive that magazine. Please consider bringing back BP. Clearly, there are many disappointed people out here!

[ch]

What a disappointment! This is hands-down the best magazine cover-to-cover. Loved it even more than Domino, which I adore. I am so sorry to see Blueprint go - from all the posts I hope the folks at MSL reconsider...

[Katie]

WHY IS THE MAGAZINE GONE!?!?!?! that was my very favorite magazine of all time!!! it was the only one i could ever read every single word cover to cover every month!!! it had everything,organizing idea, home inprovment, fashion, and recipies!!! i lOVED this magazine!!!i always looked forwared to getting a new one each month but when i got thast note saying it was gone i almost cried!!!!

[Dawn]

I am so disappointed Blueprint is ending! It was a magazine to which I could really relate and I looked forward to each issue. The beautiful photos and fantastic articles were refreshing and applicable to my life. I wish you would reconsider the decision to cease publication. If this is absolutely not possible, please keep the content coming on this website! I'll be visiting more freqently for my fix. Thanks!

[Ellen]

I am so disappointed that Blueprint is being canceled. It was such a refreshing magazine with such great design and photography. I'm really going to miss seeing it in my mailbox. Any chance that it'll come back?

[Leslie Aga]

I love Blueprint magazine! Finally, a modern day magazine with so many useful tools and tips! Will the magazine come back? I really enjoy it and hope it does!

Thank you!

[Rosemary]

I read this magazine for the DIY ideas, the creative storage ideas and the freshness. I liked Sarah's editorials as well. I wouldn't read weddings, as I've been married for 7 years. I don't like in LIVING how they have recycled their own images over the years (I'll see apicture in there that I saw three years ago in another issue. That's just lame.)
I'll miss Blueprint.

[Cathe]

Blueprint is an amazing magazine which filled a unique niche for a wide audience. I am not a 20-30 year old, but I love good design, well written articles and engaging discoveries like Purl Soho. The magazine worked perfectly for me and I was thrilled to receive it in my mailbox. Times are hard, I understand. I'm glad you will be online and I will make a point to visit (even if I am on the computer every day!). Living is a lovely magazine but it won't fill the void, I'm sure that is not your intention.

The staff of Blueprint did an excellent job, thank you for so many pleasant well designed surprises!

[Alex]

Not ANOTHER digital-only magazine! Sheesh. Just because we are living in the Internet age doesn't mean everything needs to go (comepletely) the way of the web. I don't see myself checking another website/blog, except to search for past-issue information. I liked the magazine as it was--something tactile that you could read and keep as a reference. Loved the DIY projects. Please bring back the magazine! It really filled a niche.

[shauna maness]

WHAT????? sad doesn't even begin to describe it. i live in Europe and Blueprint is my taste of American class! i suppose MSL will do. :) i vote for a daily dose of Blue... a blueprint for the day!
love, peace, and creative blessings to each of you!!

[Laureen]

I was devastated to hear that Blueprint will be no longer! As a graphic designer and chronic magazine subscriber, I always felt a special connection with Blueprint – as if it were targeted specifically to me. I don't think any other magazines out there (Readymade, Living, Domino, etc.) can sufficiently fill the void. The inserts and the '100 things' features were esp. my favorite – so informative and such beautifully crafted typography.

Because I spend so many hours in front of a computer at work, I don't foresee that I'd check a Blueprint blog on a regular basis. Please reconsider bringing the Blueprint back in its printed form. Our twenty to thirty something, single, urban apartment dwelling lives depend on it. ;)

[David E]

I was sorry to hear about Blueprint ceasing publication. As a gay man- I realize that I was really not the target for the magazine- but as a graphic designer, I appreciated, and was always inspired by the look and feel of the magazine- especially the typography. I have to be honest and say that when I first heard about Blueprint- it was my hope that it would be more geared to interior design- something for both sexes to enjoy and learn from, rather than another women's lifestyle publication. Perhaps there could be a re-tooling towards this concept. I feel like we don't get enough of the interior design component from Martha and Living. When we do, it is so beautiful and inspiring- but few and far between. Best of luck to the staff of Blueprint, and thank you for the issues and inspiration that you provided me.

[Danielle Kalscheuer]

Say it isn't so! I'm so disappointed that the magazine is no longer. I really loved getting it, and was hoping that soon it would go to a monthy subscription instead of bi-monthly. But I guess at this point, I'd settle for a quarterly issue! Please don't fold it into Living or Weddings... the content deserves its own vehicle. I love the design and layout of each issue, and as a person who spends most of her day on the computer, I treasure all things paper and LOVE getting magazines in the mail. Please reconsider. You've done such a great job with this publication. Guess I'll have to start visiting your blog in order to get my fix, but it just won't be the same.

[Caroline]

I will miss reading Blueprint during my rare quiet moments as a mother of two young children. Reading a blog on my computer screen is just not the same thing. But if you do exist only as a blog, can we see more bios of designers (graphic, interior, etc.)? Thanks.

[m]

This is such a great magazine! Practically everyone I know has a subscription. Its really a shame that its ending. The reason I read it is for the decorating/design ideas. I liked the fashion but only if it had a DIY project twist on it. I just can't understand why its ending...

[Julie]

I wish the magazine were not ending. I have stopped subscribing to my piles and piles of mags because I thought I had found the perfect one. Please reconsider! Thanks!

[Michelle Murray]

So sad to have received notice that Blueprint has been cancelled. Just received the magazine subscription as a gift. I remember when the magazine first came out, my Mom had bought some of the first few issues. I recall that there was an article or how-to on making a box that would hide your cell phone, blackberry etc while they are being re-charged overnight. I've been meaning to look this up on archived issues but didn't get the chance and now the mag is cancelled. Would anyone know how I might get this on archive or if anyone remembers what issue this item was from? I'll miss your magazine. ): ):

[kirstie]

Oh my oh my, I am so disappointed that Blueprint will be no more. You truly had a lifetime subscriber in me. I was so anxious for the next issue and now I am sad I will never see one arrive at my door again. I had gotten Martha Stewart and Blueprint, but I fell in love with Blueprint so much that I find it near impossible to go back to Martha Stewart Living. Blueprint truly reached an unreached group of people. I told so many of my friends about Blueprint and many fell in love with it as I did. I think MS is making a big mistake and has lost my interest.

[Melinda]

Wow...I just renewed last month and received my "dear jane" postcard today. I do not want to read 'Living'; that's why I stopped subscribing to it years ago. As a late-30-something, 'Living' lost its lustre for me nearly a decade ago - with its recycled ideas and bland tone (and Barbie-doll cake). MSO gave up on Baby, Kids, and now Blueprint - its best yet IMO. My suggestion: meld 'Living' with 'Blueprint' (with the accent on Blueprint) and call it "Essentials: Your Blueprint for Living" or something like that...maybe referencing some architectural or design term e.g. doric or design or corbel. At any rate, I hope to see it somehow resurrected in print. Best of luck...

[Anna]

I like the idea of a web issues for blueprint!! There are too many blogs to check and while I always enjoyed the blog, I was an inconsistent reader. It always seems to hard to find what I am looking for on the website and blog!! The magazine is so much better!!

[alesia]

Can't believe it! (obviously I'm behind in this news) This was my one & only favorite mag. In my opinion nothing else compared. I definitely think MS has made a mistake.

[K. Huntoon]

MARTHA, YOU SCREWED UP!!!!! Blueprint was your only chance of capturing a younger audience that isn't all about weddings. We love to do things ourselves and decorate on a budget, get style tips, and organize our homes! How could you not feel this kind of magazine was nessecary? I had just bought a subscription and would have enjoyed this magazine for years, but please, focus your time on the tv show I don't watch, and the Kmart line I don't buy. I FEEL A "BOYCOTT MARTHA" COMING!

[Rachel]

I have never been so sad! I have looked forward to getting Blueprint every month. Finally a magazine that captured everything I was interested in and opened my eyes to new things every time I opened it. The magazine led me to www.purlsoho.com and Amy Butler designs. All the rooms Blueprint featured were stellar! The Jan/Feb 2008 issue inspired me to paint me kitchen the color blue from the "Kitchen Aid" article and then I went straight out and bought two cute little ceramic bowls and put my jewelry into them.
I am sorry that Blueprint will no longer be in print. I am sorry that so many people may lose their jobs. I hope that all the staff at Blueprint knows that all their hard work every month has been more than appreciated by more than a few people.
Thank you for being inspiring and sharing your secrets with us.

[Marissa]

UUUUGGGHHHH!!!! Crying now...

I too LOVED LOVED LOVED this magazine!! I could relate to it because it was unlike any other "designer" type magazine in the fact that it wasn't all about people's rich, gigantic houses.. it was practical and gave me some great inspiration for my own home. I am so very disappointed.. this magazine was perfect for me and my lifestyle. Now.. I don't want to read anything else!! UGH!!!

[Kimberley]

I will miss my Blueprint in print.

The future? Perhaps special editions (I love your pull-out guides) with topics that relate to your Blueprint readers- entertaining, DIY, fashion.

I actually don't think Blueprint and MS Weddings is a great fit. Age is not the only factor when determining an audience.

Whatever happens to Blueprint, I need lots of 100 reasons, and Katie Hatch- the most inspiring editor at Blueprint!

Cheers and good luck!

[Susan West]

I'm SO SAD to hear Blueprint is folding production! It is a wonderful magazine-one that I have so looked forward to with every issue. The articles appealed to a younger, more practical way of doing things. A weekly online newsletter would be a great substitute, if that's what has to be.

Thanks for a TERRIFIC magazine.

[Laura]

I am really going to miss this magazine. And so is the rest of my family. Even my husband found useful tidbits. Blueprint understood that I didn't have an unlimited budget, so they provided me with lots of information to make an educated descision on everything from clothing to furniture to buying a house. There were also a lot of great ideas on how to revamp what I already own, and make it look cool and young (though, not teen-like), not stuffy. I am definitely going to miss the bimonthly, since things change from season to season. I really wish you'd reconsider.

[Kathy]

Getting the postcard that Blueprint was to be no more I wanted to cry at the mailbox. But, I am glad to see that you are trying to keep some aspects of the magazine alive. I WOULD LOVE TO GET A DAILY EMAIL FROM BLUEPRINTS..on what subject...doesn't matter to me because I love everything in that magazine. So disappointed.

[nekane]

One of the main reasons I read Blueprint is for its take on handling technology related organizing issues as well as direction on using the web/technology to solve everyday problems. One example is the Blueprint Handbook on buying a home - in the Feb 2008 issue. We are looking for a home in a relatively large, unfamiliar city. Your suggestion on getting information on neighborhoods from realtor.com was genius! I have not found another publication that ties domestic issues to solutions on the web and/or technology. Isn't there any way you can continue to publish? You will be sorely missed!

[Francella Dell]

I'm shocked to dicover that the magazine I finally found and could relate to will be no more! I live in a small apartment and not an estate such as the ones so many other magazines cater to. I loved the diy projects and coverage of artists' homes and designs.

I'm afraid this is the state of magazines these days--folks are afraid to subscribe because they don't know how long it will last.

Even two special editions a year would be great--some hard copy to refer to.

The staff was OUTSTANDING. I hope I will continue to see their work somehow. Thanks gals and guys.

[rebekah]

Why?? I want to know why... I don't want to read another blog, I want Blueprint mag back. pout.

[jenn]

I am also very dissapointed that Blueprint magazine is being discontinued! As a graphic designer I was immediately excited about the beautiful typography, craft and character of each issue of blueprint. It is at the same caliber of the 28$ graphic design magazines and
I will really miss it.

If you are putting together special issues I would love if you could include information regarding home and entertaining ideas.

Please reconsider! Print digital! or Print
on a web press and send as a newspaper!

[tara]

Oh my gosh...i LOVE blueprint magazine and am so dissappointed...i am not into blogs but hope the great ideas are on the site somewhere...or that you change your mind and try to re-market...thanks

[Jennifer Reynolds]

I'm floored! I can't believe Blueprint will no longer be a magazine. I've loved receiving it and have given it as a gift to several friends. Frankly, I enjoyed it being a magazine and seriously doubt that I will give as much attention to a blog or website, even one of such excellent content. I spend so much time on my computer as it is. It was great having a magazine that suited my style and taste that I could tote to the beach or clip neat ideas out of.

[India Blow]

Hello!
I am disappointed to see Blueprint go as well. I am a 41 year old woman and still found most of the information relevant to me. I find it hip and fun, without being too modern and contemporary. The DIY projects were great! I am a huge fan of Martha Stewart Living, Everyday Food, Body and Soul, Weddings and the Outdoor issue. I think the magazine could have been given more time. I'm not sure a blog is the way to go. I like getting mags in the mail or from Barnes and Noble. It's totally different to read articles on the computer than to have it in your hands to pour over.
Good luck with whatever decision you make.
India A. Blow

[Kate]

Ugh. I'm too annoyed/upset to post anything eloquent to the cancellation notice. I kept every one of my Blueprint magazines, from the very 1st issue), and used them as sourcebooks and inspiration for my home. It's apparent from the other comments that I'm not the only one who felt that this magazine was "the one" for me. While I can appreciate and subscribe to other design mags, such as Dwell, Elle Decor, Wallpaper, MSL, etc., this was the one that was most appropriate for me - hip, yet elegant. Design that was (seriously) within reach. Timeless. Fun.

Sigh.

[Millie]

Blueprint magazine was so fresh and interesting that even my husband thought it was cool! (The only magazines he reads are New Yorker and The Economist.) I will really miss it and hope that there will be special issues in the near future - and not combined with MS Weddings. I agree with other posters that folding them into Living would be better. And hopefully they would have same fantastic layout style and article arrangement! Best wishes.

[Melody]

Could you please explain "why" the magazine is being discontinued after less than a year? Is it all about money? This doesn't make sense - if you have an audience
(obvious from all the postings here) then why not continue to publish the magazine and give it a chance? There was a long break between publish times at the start of the magazine (I have all issues) but just when it looks like everything has been pulled together, its stopped? Not everything has to be about money - sometimes it's about working through the rough times. This is so frustrating!!

[Amy]

Please don't go. Your magazine is such a refreshing change from everything else out there - a combination of Ready Made, Marie Claire, Budget Traveler, and bon appetit. If the demise has begun, you must soldier on in some way. I would definitely read a newsletter or daily blog, but would NOT be on board with being forced to buy Weddings in order to get my Blueprint fix. I'd love to see more of the Home, Food & DIY sections. I can do without the 100 reasons (too much pressure). Blueprint, I will miss you. I still remember your Marie Antoinette party with the giant poster of her Highness (genius DIY tip - thanks!), centerpiece of cotton candy, and the clever glittered pigs. Brilliant!

[SN]

As far back as I can remember I have always been in love with magazines...and then I found Blueprint, and nothing was ever the same. It has all I want in one magazine, and I recently wrote to Blueprint looking for an internship. I have a Bachelor's degree in Fashion design and am currently getting a Master's degree in Interior Design. I really would have loved the opportunity to work for Blueprint. There is no other magazine that encompasses everything I'm interested in, plus amazing layout and the content is great. Every product you feature and every article has my undivided attention.
I was just trying to find information on how to get an interview when I found out it will be discontinued, I'm very sad about that, moreover I can't believe such a wonderful magazine can't survive and many worthless ones out there seem to be doing fine. That's too bad, I'm not really an online reader, I actually collected every Blueprint issue for the past 6 issues, I always go back to them for sources. I hope all these posts are heard.

[Nicole]

I would love to see the magazine continue. I feel there is no magazine out there right now that really reaches out to young woman in their 20's-30's. It was such a refreshing magazine without the tabloids and gossip. I loved the colorful pages and the amazing home ideas. I was disappointed that it was not available every month! Perhaps the magazine can still continue with a daily website or a online magazine. Reading a daily blog is just not the same as reading a magazine. I would digitally subscribe! I loved the home, recipes, and classy fashion that was in every issue. I hope that we will see more of Blueprint in the future!

[ann]

Like another recent poster, I only discovered Blueprint with the December issue and immediately recommended it to my frineds. I am very disappointed that the magazine has been discontinued.
I do have a question about one of the products referenced in the Eva Scrivo article. She recommends 2 hair styling products, one for wavy hair days and one for straight hair days. But both the photo and the write-up reference the product for straight hair days. What is the product for wavy hair days? Thanks!

[sue]

I am also unhappy that Blueprint will no longer be published, I thought it was a fresh idea magazine and I looked forward to each issue.

I suppose you can move forward with an online format only, but it is just not the same. Not to be blunt, but I am sure like many families, most of our magazines end up in the bathroom and that is where they are read, cover to cover over the month!

While we are a tech family, I am not planning on having my laptop in the bathroom!

[Marcy Capron]

I desperately wanted to intern for Blueprint... as an art direction/photography student torn between advertising and magazine design, I am so sad to hear about the cancellation! I work on my school's fashion magazine (STITCH http://www.stitchfashion.com/aw08.html , for which I did alot of the photography and some layout) and one of the other editors sent out an email with the subject line "URGENT" and it read "we are mourning the death of the magazine Blueprint, a favourite among us all. Martha Stewart needs to rethink her decision." .. we all loved Blueprint!

However, being on a crew starting up an environmentally-friendly magazine for a Chicago Northshore green-living-maven I realize how expensive magazines are to print... the recycled paper this woman wants to use is insanely expensive!

This being said, I hope Blueprint can continue online. With some re-formatting, Blueprint could be an incredibly successful online magazine, even with paid-access like the new york times or chicago tribune. I occasionally buy "readymade" magazine but it does not appeal to me as much as Blueprint because a) the design isn't as well done b) the projects aren't as good or are too complicated and c) when they get absorbed in green living, they ignore other important aspects of the gestalt of the magazine. I suppose due to the more gender-neutral aspect of the magazine, it appeals to me less. However, their website does function pretty well (with web-referrals in the magazine 'for more info' etc) but it could be better.
... and the better version could be Blueprint online! hope to check back and see that is the case!

[Katie Anderson]

When my husband came home and told me the news I actually cried! Blueprint was to me the BEST magazine I have ever read. I counted days till the next one would come out. I wouldn't let myself read the whole thing at one time because I knew that I only got one every two months. Each issue was like a masterpiece. As a teacher, Blueprint was like chocolate... I spend most of my time reading vegtables becuase its what I'm supposed to do but Blueprint was my guilty pleasure...what am I supposed to do now?? Is there anyway they will change their minds?? Also, if they don't I want to know where you guys end up working because I will support whatever it is. :)

[Bea]

I am refusing to believe that I've seen my last copy of Blueprint. What is this former Sassy girl to do? When I picked up my first copy of Blueprint last March I was thrilled to find a magazine that emphasized both substance and style for young women. It was refresing to read a publication that went beyond just simply providing showy "lists" of luxury items and their ticket prices.

[Kristin]

I am gifted every Christmas with a subscription to Martha Stewart Living magazine ... so now how will you reimburse me for my Blueprint subscription? Is there a way where I could request that I get the ' Food ' magazine instead?
Thank you.

[janice]

I'm so sorry to hear that Blueprint is not continuing! I sent in a subscription card at the end of November to renew my subscription and get a friend's subscription for her Christmas present. Last week (end of January) I called Blueprint because my friend hadn't received a magazine yet, and I found out that Blueprint was going out of print. Sadness! The person I spoke with said I should have received something in the mail notifying me of this, but I hadn't.

Blueprint is awesome and I'll really miss it! My friend's subscription and my own were transferred to Martha Stewart Living but we might want a refund... we're both in our late 20's and Living doesn't have the same appeal as Blueprint did.

[Alanna Dale Hill]

I am absolutely disappointed that the magazine is out of circulation. The likelihood that I will refer to the blog is low. Sorry! :(

[Katie]

I discovered Blueprint in December and loved it, particularly the DIY projects for fashion and home. I bought the Jan/Feb issue and sent in a subscription card. Then I checked out Bluelines and found out that was the last issue.
I am most disappointed that the magazine will no longer come out. The editors are talented and in touch with their readership, and I wish them all the best of luck.
But I also question Omnimedia's advertising of Blueprint — the last issue had several subscription cards in it, and my January issue of Everyday Food (also a Martha Stewart magazine) had a Blueprint ad in it touting subscriptions. Why were they still trying to sell tickets for a ride on a sinking ship?
Tricky business practices aside, is it possible to get back issues of Blueprint, or could they all be put online like the first one? And if Bluelines is all that will remain, I would love to continue to see decorating and fashion ideas, especially the clever, modern DIY projects I've loved in Blueprint. I would also be interested in informative articles, such as the tipping story in December's issue.

[Michelle Lamancusa]

Hello Blueprinters,
Of course I too was a lover of Blueprint. It was young, hip, funky, and so inspiring. Is there anyway to do an online magazine? I would love to still be able to see pictures of crafty projects and cool decorating ideas. Pictures are key. I save fun ideas I see in magazines and rip them out. I place them into an "idea" book that I keep, it's mostly full of Blueprint ideas. What about a format like Daily Candy? An email service people can sign up for and they receive fun decorating tips and design ideas via an aesthetically pleasing email.
Sincerely bummed,
Michelle

[Vicki]

My daughter just got me a subscription to Blueprint for Christmas after I saw the magazine in her home during Thanksgiving. She had gotten so many clever ideas for entertaining from it. I thought it was a wonderfully fresh, young look at entertaining and home. Kind of the younger version of MSL. I am disappointed.

[Angela]

Sad to hear that the Jan 2008 issue will be the last of Blueprint. It contained (as many others have mentioned) such fresh ideas that definately appeal to the younger community of 20-something year olds(like me) or other people looking for something different, new and modern. Blueprint was absolutely the perfect way to attract a younger loyal audience to the Martha Stewart brand.

A blog is a good idea, but I would love to see a website for Blueprint with articles on similar content that can be found in the magazine (if it were to continue). A website would have a better aesthetic appeal in terms of presenting articles and other news than just a blog alone.

[Kim]

I am so bummed to hear that the Jan/Feb issue is my last. In the last year I have realized that I just don't have the time to read all of my magazines. The one I truly love and read and re-read is BLUEPRINT. I'm a young creative thinking 47 year old who loves all of the fresh ideas in BLUEPRINT. I have always stood behind you Martha, but now I have lost faith. Martha Stewart Living has lost its charm and Every day Foods is okay...But Blueprint is so fresh and different. And the saddest part. I turned my two 25 year old nieces on to your magazine a year ago and just renewed for Christmas. One is an artist in NYC and the other a teacher in California. THEY LOVE BLUEPRINT...What will happen to the subscriptions that I payed for? I can't tell you how disapointed I am..

[Lisa]

What I LOVE LOVE LOVE about Blueprint is that it's the only magazine I've ever felt included me in its audience--a married 20-something crafty DIYer. It doesn't focus on kids or gourmet dinners, it doesn't pay ultra attention to high fashion, but it DOES give me home decorating projects that inspire me.

I would LOVE to see the website keep up the DIY stuff, decorating ideas, entertaining ideas, and resource list. I get so much inspiration for designy and crafty things from this mag! Its folding is heartbreaking!!!

[Kristen]

I'd like to start by saying that I absolutely loved Blueprint, it was my favorite magazine subscription, and I desperately want it to continue. But, to play devil's advocate, it is time that we take an environmental stance and realize that publishing and distributing magazines is an incredibly draining enterprise to our environment. If Blueprint can thrive in an online environment, with the same high quality content just in an online package, we will be doing our part for environmental stewardship. There were so many great DIY segments in Blueprint, but they could be turned into links that we could save in a file or print out as necessary. Perhaps to ensure quality content and a commitment by the publisher, we could pay a significantly reduced "subscription" rate for access to Blueprint online.
Just my 2 cents.

[brendalynn]

Here's my 2 cents on what I'd like to see with Bluelines:

---DIY projects in fashion & decor that are approachable, innovative, affordable and stylish---
---Though its a blog & not a magazine, aim for the aesthetic appeal of Blueprint b/c that was definitely part of its value---

And may I also note some displeasure? I've been buying single copies of Blueprint regularly & was going to purchase a subscription in December, when I just happened to notice someone mention the magazine ending in passing... Once I started looking into it, it seemed there was no official statement made about the magazine ending other than in this blog... And I'm sure y'all knew for quite a while that subscriptions would be absorbed by MSWeddings or MSLiving. But STILL the magazine was officially selling subscriptions--even in its last issue!

Definitely a dishonest move on part of the Martha Stewart brand.

[RLS]

How about a special insert each season in the main MSL? Of course, an online issue would be even better, but given this lousy economy...that would be too much to hope for.

And if you're offering back issues, I'd love to have an option to buy selected ones. (My husband accidentally threw out 2 of my favorite issues!!!)

[B]

I love Blueprint magazine, each issue spoke to me in a way no other magazine on the market can touch. Please consider publishing quarterly issues of Blueprint instead of including the content in Weddings. I would also love to see content that is in line with the magazine's vision on your blog, Bluelines doesn't really satisfy my Blueprint fix as is.

[Rosiland]

I was very sorry to hear Blueprint is being discontinued. I really enjoyed the fresh and smart home decor ideas as well as the other very interesting information presented. I hope at some point in the you'll reconsider this business decision.

I just renewed my subscription on Jan 4th, and got my discontinue notice on Jan 18th. I think the company should have forwarned renewal subscribers sooner than they did.

How will I be refunded now?