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Wednesday, December 19, 2007

Comments

Chrissy

This is devestating. I look forward to Blueprint's publication every other month. Is there a way for us to subscribe to the blog so it's emailed to us each day?! Please help...I miss my Blueprint fix.

Marisa

This totally sucks! Though I like MSL, I loved Blueprint!!!

Nick

Help! Since your cancellation of Blueprint I have not heard the end of it's absence from my girlfriend. Please, bring Blueprint back and my peace of mind with it!

ann

NOT COOL! This had quickly become my favorite magazine. I hadn't turned in a subscription form yet, but bought every issue from the newsstand. I've been waiting for another to come out, wondering where it was. I think this was a bad move. What a great way to get younger women into the MSL empire. I am 26 and this magazine was more than just drooling material, but real life solutions that I could actually use. Although I was going to subscribe, there is no other MS substitute that I would go to instead. Please reconsider.

Lucy

i'm really interested to see how you'll continue to provide us with ideas and inspiration. i'd be very interested in receiving some sort of online newsletter on a daily, weekly, or monthly basis.

not sure if i read it right, but will you in fact be collaborating with apartment therapy? as for content that i will miss (and hope you'll continue to provide elsewhere)...i really loved the youthful, creative decorating and storage ideas, and (most of all) the AFFORDABILITY of everything you printed. MSL makes you go out and spend tons of money at the hardware store for every project and it's all very perfectionistic and precise, but Blueprint allowed us to spend $5-10 at the craft store and get creative with the projects. i also agree with previous comments that i'd be really interested in purchasing old issues.

mostly, i'm really sad to see such a refreshing magazine disappear from the racks.

Carla Ashby

I truly enjoyed Blueprint magazine, and it was a terrible business decision to cancel it. I don't think the marketing execs gave it a chance. It should have been a monthly magazine, and it should have been promoted more through advertising. I will miss you, Blueprint!

Sharon

How sad! I had decided yesterday to subscribe to Blueprint and when I came to the website today to order I was so disappointed to see that the print version has been discontinued. I subscribed to MSL for over 5 years but cancelled two years ago - it had become stale and I found contained no useful information for women living in the real world. Having Blueprint online is not the same - as previously stated there is nothing like curling up with a nice glossy magazine and I spend too much time on the internet as it is. Please bring it back!!!!

Holly

WHAT??? WHY?? BRING IT BACK!!!

Natalie

How could you let such a wonderful magazine just go away in a puff of smoke? It was so chic, so wonderful!!!! Please come back in a quarterly format. Who has been in charge of forecasting and planning for Martha Stewart? Everybody knows that you have to have a base readership that takes two years to build. It was at the point where it had truly taken off. I truly believe that six to nine more months would have helped to solidify not only subscriptions, but retail sales of the magazine also. Oh well...it was good while it lasted.

Evelyne

What I loved about Blueprint was that it broke down into common sense steps, each party or whatever it happened to feature in it's magazine. It gave good resources, and kept things SIMPLE!!!! I am so disappointed to learn that it will no longer be available!

Evelyne

What I loved about Blueprint was that it broke down into common sense steps, each party or whatever it happened to feature in it's magazine. It gave good resources, and kept things SIMPLE!!!! I am so disappointed to learn that it will no longer be available!

Jillian Luz

URGHHH!! I knew something was up when I hadn't received a Feb/March Blueprint, which I had immediately subscribed to after finding an issue in a bookstore in July, and had a Living addressed to me. SOOOO DISAPPOINTED! Blueprint is the first magazine that I've ever considered subscribing to in years and I anxiously awaited it's arrival in my mailbox. As a 25 year old female, I am totally done with fashion/beauty mags filled with monotonous, boring and useless "tips" and "tricks" regarding sex, hangovers, and designer outfits I could never afford. Sure, Living and Real Simple are great but not as useful to me at this age and stage in my life. Blueprint's DIY style was fresh and modern, eons better than most "design" based TV shows and magazines, with ideas that I can actually use and suit my tastes. I am totally bummed out. Now I have nothing to look forward to in the mail besides piles of bills! :( Please reconsider this cancellation. I sit in front of a computer at work all day and definitely do not look forward to spending my down time at home on the web. There is just something so exciting, as well as relaxing, about sitting down with a new issue of a great magazine, the tactile quality that having just a website doesn't compare to.

Lara

I echo the masses of BP's niche market: I was thrilled to have finally found "my" magazine...that covered so many interests of mine, from fashion to recipes to decorating to entertaining to great UNIQUE shopping finds - and crushed to hear that it wouldn't be printed in magazine form. I don't think any other magazine comes close - and I am a former subscriber to MSL. I'll be among the first to sign up for a subscription if Blueprint returns, but I'll likely be cancelling the MSL substitute...it's not youthful enough, and caters to a more luxury-oriented crowd (come on, have you ever paid attention to some of the crazy ingredients in the recipes? MSL may not be, but Blueprint is/was for a youthful, REAL woman). I'll be poring over my old editions, and keeping my fingers crossed for Blueprint to be back on the press! MSLO, don't give up on us, your faithful readers!

Morgan

Soooo disappointed that Blueprint has been cancelled. Feel like I am out of the loop as I only just found out but it seems many are upset...Not sure anything can be done, but hopefully someone is reading these comments and taking into account that everything printed in this mag was useful and fun. Sorry to hear the news.

Bridgette

I can't believe that Blue Print was canceled! I absolutely fell in love with this magazine and all it's innovative modern ideas. I like Living, but nearly the way I loved Blue Print. Is there any possibility you all will change your mind?

Megan

Just please, please, please don't disappear completely. If a Blueprint blog or Web site is our only alternative, then we want it--all of it--there. Perhaps once a year, Blueprint could come back in print form as a special issue?

And in its defense, with just a handful of issues under its belt, Blueprint has clearly made a HUGE impact in the magazine design world. Haven't we all seen the design hacks swiping Blueprint's telltale fonts?

For those investors who weren't seeing MSL numbers, the Blueprint subscribers loved just that. This magazine had nuance--it wasn't for masses, for the anybodies and the everybodies. It was for the somebodies. Thank you for that.

Victoria

I am also very disappointed about loosing Blueprint. I loved the magazine. I even gave a subsciption as a X-mas present to a friend. And when my boyfriend gave me an "ultimatum" this year that it's either him or all my magazines, (I joke of course but he did ask me to scale down), I chose Blueprint as the one to stay. I don't think Martha Stewart Living is even a close match for the Blueprint audience. Oh, and to the person who said that it didn't appeal to them since they in fact had a ton of space, I have some news. I don't live in New York, actually far from it, but even in small and more rural places, young people buy generally smaller houses..I know. Shocking.

Leah

I too would be interested in purchasing the archive issues of Blueprint!! Will this be a possibility?

Seriously

Yes, KS. Because Domino is the epitome of spirituality? It doesn't get anymore commercial, consuming and materialistic than Domino.

Joelle Bradley

Poor Marketing!! I would have never known of Blueprint if I had not come accross it accidentally in the MarthaStewart magazine on a little pullout ad. Other than that, there is no way to know this magazine exists (except I am reminded with my subcription). This magazine is not on many shelves and is never advertised. How are all the young women to know about it and want it and buy it? Don't stop publishing. Start marketing it properly and give it another chance to shine.

KS

In "100 Reasons to Be Thankful During the Holidays" (November-December 2007 issue), reason No. 67 was "January 20, 2009 (Sorry, we couldn't resist.)"

I was a subscriber from the premier issue. I wasn't surprised that none of the 100 reasons related to the spiritual meaning of Christmas, but I also wasn't interested in political comments from Blueprint's editor or staff. I prefer Domino, and I am not sorry to see Blueprint fail.

Elizabeth

I had no idea what was going on until I just got a Martha Stewart Living in the mail and figured something was up. I'm disgusted! Blueprint is the only living/design magazine worthy of my attention. I am a young woman just starting out in a cramped studio apartment. Nothing else on the market ever had anything for me. I don't have a yard, let alone a plant. I don't care about huge expensive kitchen makeovers. If I can't get Blueprint, I don't want anything else.

Hilary Young

I agree that there isn't any way on-line content can make up for the loss of the magazine format. Perhaps the best we can hope for is special issues exactly like Blueprint was? :-) Please consider bringing it back.

Jeanette

I'm so disappointed that Blueprint has been cancelled. It had so many wonderful and unique ideas. Can I purchase the May 2007 through February 2008 editions?

Jeanette

I'm so disappointed that Blueprint has been cancelled. It had so many wonderful and unique ideas. Can I purchase the May 2007 through February 2008 editions?

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