Snap, Crackle, Gum

Posted by Kerstin

Inspired by Erin’s recent post on the virtues of White Rabbit candy , I thought I’d throw another sweet treat into the ring for ingenious design meets terrific taste: Jila Gum.

I first spotted it (also available in hard mint) at a fancy grocery store here in New York. I’ll admit the image of gleaming Chiclet-like pieces on the box is what first attracted me.

After I ripped off the clear plastic, I got the best surprise of all: A clever, hinged top that made a satisfying snap when I closed it. Truth be told, I think the sound is as enjoyable as the taste itself which is like an Altoids dressed in Chiclet clothing. Very refreshing

And really, how much more can you ask of a one-by-three-inch box of candy?

I recommend you look in your area or order your fix here.

Comments

[Mick]

Jila Spearmint Mint and Gum was just introducted into the US in September.