The Big Idea Bake-Off

THE BIG IDEA BAKE-OFF IS A COMPANY-WIDE COMPETITION THAT GIVES STAFF MEMBERS THE OPPORTUNITY TO SHARE THEIR OWN IDEAS FOR THE FUTURE OF MARTHA STEWART LIVING OMNIMEDIA. I WAS ABLE TO NARROW THE 40 ENTRIES DOWN TO 7 FINALISTS...BUT I JUST COULDN'T CHOOSE A WINNER...SO I'D LIKE YOU TO HELP ME DECIDE. HERE'S A SUMMARY OF THE PROPOSALS FROM OUR 2008 BIG IDEA BAKE-OFF FINALISTS!

Barbara, Television Producer
Freestanding Martha Stewart store for merchandising and workshops
Big Idea: A huge Martha Stewart store right here in New York, and soon to come to a city near you! Imagine floors and floors of shopping, learning, creating -- all under one roof. Meet celebrities, join in live demonstrations, get one-on-one help from our editors, advice from our experts, be a guest on our radio shows, eat fabulous food, take a class, make the perfect cappuccino, and maybe even get to drink it with Martha. A store that's everything Martha? It's a good thing waiting to happen.
View Barbara's presentation

Katie, Digital Advertising Sales Assistant
marthastewart.com digital scrapbook
Big Idea: A marthastewart.com digital scrapbook that would allow marthastewart.com community users to create and store virtual scrapbooks online and share them with family and friends via their community profile. Users would design pages from scratch using virtual versions of Martha's tools and embellishments or scan and upload pages from actual albums they have already created. Ultimately, they'll be able to order their scrapbooks professionally printed and bound within their favorite Martha Stewart Crafts albums.
View Katie's presentation

Shara, Associate Product Manager
Special publication for pet lovers/pet food
Big Idea: To create a yearly or biyearly publication focusing on pets and pet crafts, where readers will be encouraged to create their own pet-related products, and we'll also offer tips for including your pet in your life...

My alternate idea is to create a packaged line of Martha-branded pet craft items. This line would vary from holiday-themed products, like a bone-shaped Christmas stocking, to wedding items, like a ring pillow your dog could wear down the aisle.
View Shara's presentation

Alexis, Deputy Home Editor
Special publication catering to those with food allergies and sensitivities that would include recipes
Big Idea: To publish a special magazine that offers delicious allergy-friendly recipes, making life for people with food allergies and sensitivities easier and more delicious. Millions of people, including myself, can't eat nuts, dairy, wheat or gluten, and I’d like to empower people to make great recipes even if they can't use all the standard ingredients.
View Alexis's presentation

Jackie, Senior Integrated Marketing Manager
Special publication about collecting
Big Idea: To publish a onetime magazine called "The Essential Guide to the New Vintage." It'll be filled with everything you need to know to spot treasures at tag sales and flea markets without investing a lot of money. The guide will cover new, inexpensive trends in collecting and show ideas on how to beautifully use and display what you've found.
View Jackie's presentation

Irina, Product Designer
Line of home merchandising catering to young demographic
Big Idea: To create a modern line of housewares that caters to a younger demographic. This line will combine affordability with the highest standard of quality that our brand is known for. The products in this line will be fun, colorful, and elegant; they will include furniture, tableware, home decor, bedding, and bath items.
View Irina's presentation

Jacqueline, Product Manager
MSLO employee cookbook
Big Idea: To publish an "Employee Cookbook," which will be a collection of the best handed-down family recipes from the 700-plus employees at MSLO. It will feature favorites such as my coworker Sabrina's carrot cake and my fiance's third-generation "Sunday Sauce." I guarantee there will be something for everyone in this cookbook, and it will also help to justify the "Martha 15" that everyone gains when they start working here!
View Jacqueline's presentation

Thank you for voting for your favorite Big Idea. The poll closed on Thursday, February 7. On Tuesday, February 12, Martha will announce the big winner live on "The Martha Stewart Show." Be sure and tune in to find out which idea Martha will be bringing to life.

Comments

[bernadette]

The store is long overdue and would be amazing!

[Nicole]

As a devoted fan based in the UK, can I make a plea that more Martha products are available to ship overseas? At the moment, we can buy Martha Stewart Living Magazine and Blueprint, but can't buy the beautiful products from Macy's. I stocked up when I was in New York in November but need a more regular Martha fix!

[Pru]

I second Nicole's comments. Over in the UK everything to do with Martha is very limited. We also can't get the Martha Stewart Newsletter, and there is no hope of getting any Martha Stewart products.

[jane]

launch the store ..... and bring back Martha By Mail while you're at it. I'm still missing that catalog!

[Michelle]

As a person who fondly looks upon her white metal Martha Stewart craft cabinet every day, I MISS MY MARTHA CATALOG! A Martha store is almost too much to even DREAM about!

I'd drive from Boston to NYC to go to it!

[Jordana]

I love the store idea. It's like American Girl place... you can go, get something to eat, learn something, and buy products. Then the poeple in the UK can have all their Martha info in one place, and maybe open a store in the U.K.

[Opal]

I really like the Celiac recipe collection ideas. Though I don't have Celiac, I am wheat-sensitive, and I have foodie friends who were devastated by their new, gluten-free diets.

[caroline goudeseune]

Dear Martha,
The big idea I'd love to see, is your team organizing a small house so that it is Martha-like, where you can live, do crafts, cook, entertain, have children playing, ...
thank you and please go on with your shows, wish you would come to Europe, wish there were shops where we could see, feel and eventually buy your beautiful things...
kindest regards,
caroline goudeseune

[Ally]

Though the store is a nice idea in theory, it would only reach the nyc demographic (at least in the shortterm). As an avid dog lover, I like Shara's craft ideas. At least it is something anyone could find at their local Michael's or AC Moore.

[Linda Gail]

Oh, please launch the Martha Stewart Store as soon as possible in NYC. Then start working on a store in the south and let Atlanta be the first place to have it. Everyone I know would love to be able to shop and learn in one place from one of the greats like Martha. I know I would be at the store every day. In fact I have a better idea. Launch the NYC store and one in Atlanta at the same time. Then your loyal fans in the south wouldn't have to wait for their chance to have their Martha fix.
Linda Gail, Atlanta Ga

[Lilly]

These are all great ideas and I think lots of people would be very receptive to them all. You clearly have a great, smart and motivated group of employees over there at MSLO!

[Rita]

A store would be nice. But the only problem is the store would never make it to Fort Chiswell, a rural community in VA, where I live. I think the cook book is a great idea. Just think of all those wonderful recipes. Love your show.

[Monique]

I LOVE the idea of having a digital scrapbook! Other companies are starting to move in that direction (i.e. Snapfish)so I would really like to see Martha Stewart get in on it also! I'm a scrapbook fanatic so I would definitely enjoy something like this.

[Kelley]

Hi Martha,

A Martha Stewart store is such a great idea! I am always searching for your craft supplies and creative ideas. How wonderful it would be to have them all in one place!

Kelley - Apex, NC

[Sally]

They are all great ideas!!! Why pick just one?
Can't we please have them all??!!

[jerusalem]

I love the Martha store idea- especially if all Martha products would be under one roof instead of having to go to 10 different stores to look at all the great Martha things that are out there -paint,crafts,fabric,furniture,homegoods...! Also, are you by chance bringing MS Kids back? Oh how we all loved that mag!

[Melanie]

Like Nicole, Pru and Caroline(above), I too think that, above all, your items should be more widely available everywhere, including Canada! It is so challenging to find Martha Stewart anything outside of the US. Please don't forget about your international fans.

[Kit Feldman]

I love the pet publication idea, especially since Martha's personal interest in animals covers large and small species and some that are not exactly run of the mill. Why not make it a vehicle to bring animal rescue efforts to readers attention, like the recent horse rescue story, and include vet advice and personal pet stories from celebrities and regular readers? Interest in pets is as an all time high....Why not jump on the bandwagon in a unique Martha way?
Kit Feldman

[Deborah]

If we had a Martha store, it could incorporate all of the remaining great ideas from the other 6 contributors.

[Rebekah @ Elizabeth Anne Designs]

I love the idea of the Martha store, but I'm not sure how long it would take to get to Birmingham, Alabama. However, the modern goods for a younger demographic would probably reach me a lot faster. :-)

[Margie]

I would like to see something which will reach the most people. I believe the store would be such an undertaking for limited numbers of users. With the word "globally" so prevalent in business conversation it would appear Martha Stewart new ideas should be there as well.
Personally I like the collecting idea because everyone collects something.

[Mohd Norizham]

I prefer Barbara's big idea than the others but all of them are great too...it would be much interesting to have a store which provides all kind of things in one place...but I find this idea would just bring benefit to some of your fans as most of them are living in USA...how about your fans who live outside USA like me?(currently I'm staying in Malaysia)...I would suggest Katie's idea for the solution...anyway, it's just my opinion Martha...by the way, the thing I really love about you is that you give an opportunity to your viewers to decide on some matters which I think quite important to you...thanks for giving us that big opportunity Martha...it's a good thing...all the best with your selection Martha :p

[Shannon Walker]

I love the store idea! I have always wanted to work for Martha Stewart (it would be the best job for my creativity and development/planning skills)but my husband and I don't want to move near NY. But I could work at the store! I'm excited.
Please come to Cincinnati, OH! I'll help you start it. :)I wonder how the stores would be planted?

[Elaine]

Thank you for soliciting our input on the contest. These are all great ideas and I can see why you are having a difficult time making the final selection. I will be voting many times over the next week!

[Michelle Schwartz]

I REALLY like the idea about publishing a allergy magazine. I do not have any allergies but my husband does and I read everything that is related to his food allergies. It is time that the celiac community have a well known spoke person like Martha Stewart in their corner.

[Tiffany Wright]

I would like to see a Cookbook that also has food items that a person with Crohn's Disease could also eat. I have a Ilistomy bag, and its so hard to actually find healthy foods that I can actually eat to help with my Diet Plan.

Thanks Tiffany

[Pam Smith]

I am a big pet lover and a lover of all "good things" Martha Stewart. It is very difficult to choose just one. It would be great for the winner of the contest to be first and all the rest to work out over the next year. So many excellent ideas.

[nicole]

I love Barbara's idea! Martha said she and here ceo could not decided between all of these finalist. She should take all these great ideas and put them all into the store idea. Then everyone gets a chance. What a good way for all the public to be enchanced with all these great and wonderful ideas.

[kelly]

come on, how cool would that store be. Marth you have to do this.

[JO]

I love the idea of a Martha Stewart store.. it would be a wonderful day trip where a group of business minded or craft minded ladies can spend an afternoon together....

I also love the vintage in mind magazine and the cook book for those with food allergies

Cant wait to find out the outcome of this one

JO

[Mary-Lynn Ragot]

Everything that MSLO does is beautiful and functional, and a magazine like this would be so incredible for those of us who have children or other loved ones affected by food allergies!

[Melissa]

I love the idea of a store! I read the previous comments and the combined launch of an Atlanta and NYC store sounds wonderful to me! I'd love to see the store do internet sales as well.

A store with an internet site could combine several of the above ideas! You could publish the cookbook and unveil it at the grand opening and include a pet line in the MS products.

As a matter of fact, I envision a 'cottage' theme to the store. One department could be devoted to the kitchen, one for bedroom, one for laundry, one for pets and one for cooking...since you would need a separate area for cooking demos, recipe books and, possibly, tie-in links to organic farms who could ship through your online site or through in-store kiosks.

Wanna hire me to help put the whole thing together? :)

[Laura Hewa]

Martha, Please choose the allergy free magazine. Thousands of people are looking for good allegen-free recipes. I myself have bought several books and magazines, never knowing the level of quality the recipes provide, and then unfortunately, being dissapointed. However, if there was a magazine generated by Martha Stewart, consumers would be assured it would be the PERFECT, HIGH QUALITY product for allergen-free recipes. Such a magazine would be a blessing. I would love to subscribe and create cupcakes for my two-year old cousin to enjoy and know that it has the Martha Stewart stamp of approval!

[Debbie]

I agree with Kelley let us have them all please!! But start with the store I would come from Ohio.

[Joan Fluor Mason, OH]

I love the idea of a "Martha" store.

We love your blog and TV program, wish the TV show was for 2 hours.
But then we would be asking for you to do more, heavens knows you are busy enough now.

Cheers

[Kathy]

I love the allergy/special diet idea. My mom has Celiac disease and a publication for those w/ special dietary needs would be great, especially from MS and staff. Seems like many people could benefit. Please choose more than one!

[Pam]

I love the Martha store idea, but hopefully there would be a store in a community like Fredericksburg, Virginia and not just in the major U.S. cities. Believe me, a Martha store that promises all that Barbara promises would really draw attention anywhere! I also think that all the ideas are terrific!

[Marianne Baker]

I love the idea for the magazine for people with food allergies / sensitivities. This is definately a growing group of people (unfortunately) and there is not very much out there marketing to this demographic. Thanks for the fantastic idea!

[Luke]

All of the Great Ideas are truly great. I was most impressed by the idea of addressing the unique interests of people with food allergies. For some, this is a life and death matter, and it would please me to see someone other than a special interest group pay attention to the particular needs of individuals in our communities. It would show a degree of inclusion toward which most mainstream retailers give little effort, and could be a first step toward elevating the "Martha Factor" even further. Other products in this line of thought could include things for people living with other issues that often disenfranchise them from participating in "Everyday Living" as most other people do.

For example, health and dietary restrictions affect many who often enjoy observing the ideas found in the food-related presentations of "Martha Media" but are unable to use the recipes without major adaptations, if at all. Food allergies, diabetes and other health challenges, or even lifestyle choices like vegetarianism, organic living and so forth are, at most, only modestly given any thought by major publications, so a line of specialization would be servicing a niche as well as showing a degree of philanthropy that is rare in mainstream marketing.

[Ginny Mohney]

I would Love to see a Martha Store in every state and all of the big cities. Also the Martha House, we all need Martha!! We could use all of the suggestions, and not just one. BRING BACK MARTHA BY MAIL AS WELL.

[Khris]

My vote goes to Barbara's idea for the store & workshop space. What a delightful way to build a community that brings Martha devotees and staff together.

[Vince]

When creating the store, ensure that it is creatively designed so as to offer the guest (notice not "customer") a browsing experience rather than a hard-line item list from which to choose. Sort of like a virtual stroll through a garden or antique store or a brick-n-morter department at your favorite botique. In that way you can have ALL the ideas implemented without having to eliminate all your staff's great ideas! (...and maybe even some of the ideas that did not make it to the top seven!)

PS: I'm available for hire to ensure your new store achieves the excellence in creative design and perfect execution to meet the high quality of the Martha Stewart brand! :-)

[Bob Maplethorpe]

I'm a man's man but I can't tell you how much women adore pets, especially acccessories for them. A magazine or line of homemade pet products? Brilliant. Sign me up for the first subcription.

[Sandra Creighton]

The Marthastewart.com Digital Scrapbook is a fantastic idea. I personally feel that this would be your most profitable and appeal the most number of people. I know lots of people who enjoy scrapbooking but even more, like myself, that find it too time consuming for there busy lives. An e-version of this would take the scissor and glue work out and appeal to those who are looking for the ease of online access and ordering ability. Please consider this as I know I would be a regular user of such a product.

[Lynn]

You MUST DO THE FOOD ALLERGY IDEA. MY BELOVED GRANDSON IS ALLERGIC, ESPECIALLY, TO PEANUTS, BUT ALSO OTHER NUTS IN VARYING DEGREE AND SHELLFISH...BOTH ALLERGIES ARE IRONIC...SINCE HIS GREAT-GREAT-GRANDFATHER FOUNDED A NUT AND CANDY BUSINESS...STILL IN OPERATION TODAY, AND WE LIVE NEAR THE CHESAPEAKE BAY...HELP, HELP, HELP.

[Paula M.]

Martha,
Hard to chose from these fantastic ideas.
Love the pet publication one. Have subscriptions to all your magazines and this would be one I'd go for! People can get the scoop on what's the best for their pet ranging in size from large to small. I agree with some posts about having rescue topics and places where people can adopt a pet. Maybe some natural and holistic practices too? .. (like Body + Soul for the pet!)
I also love the Martha store idea!! I know you are in Macy's and K-Mart (which stock in our area seems to be lacking these days).
Funny, I had to tell Macy's employees that one of Martha's new Wedgewood designs was known as "Lusterware". They thought it was the name of the plate! Hey Martha, can I head one of your stores in CT??
If you don't go with this idea, bring back MARTHA STEWART CATALOG FOR LIVING! That was a classy catalog and I miss it horribly.
Whichever Big Idea gets the vote, it's a win/win idea! WTG team!
Thanks Martha!!

[Gloria]

I am a Faith Community Nurse, RN who sees a great need for this type of recipe collection and would suggest that when it is published, that it has the nutrition information included with the recipes. This would be a Marvelous help to people from all over the world! Please publish this in humanitarian interest if it doesn't get all the votes! What a GREAT Idea!! Thanks!

[Julie Ann]

I like the idea of the allergy magazine. No one in our family has allergies. I like the idea of being able to provide allergen free treats for my children’s friends. Maybe we do have intolerances and would feel better eating differently.

[Careen Warren]

I would love for Martha to have her own store because it is so frustrating trying to find Martha products at K Mart and Macys. Most of the Kmarts in my area were either dirty and haphazardly stocked with MSO products. Although if I was willing to drive there was one nice store. I had to go to more than one Macy's to find a scattering of MSO products. I know Martha stores would be beautiful and perfectly stocked. What a heavenly idea! I also really miss the old website. The products were wonderful!

[Cathy Rush]

Marth, I love the store idea the most. I think the others are good but could be incorporated in the store. I'm a mother of 2 middle school age children. I live in Maine and clean houses for a living in the Kennebunkport, Maine region. I always watch the show for tips and ideas from you. My customers are really impressed with some of the things I use from you. Thank you so much and God bless you! Cathy

[chloe]

The store is the best idea I ever heard. I'd love to make a trip (with some of my friends) for a day and get EVERYTHING MARTHA!! Great idea Barbara!!!
(all you other ladies, your ideas can go in Barbara's store. Right, Martha?)

[Lauren Ryals]

Please create a Martha only Store and hands on experience!! It would truly be a dream come true to be able to visit the store and talk with all the experts that work with the Martha Stewart community.

[Celia Lenihan]

I love the idea of the scrapbook. I have been making scrapbooks on Shutterfly and they offer quite a few pages but if it was a scrapbook that Martha offered I know it would be spetacular

[Diana Garaci]

All the ideas are great but I got so excited over the mention of a store! Last season when you announced that Macy's would be carrying your brand I thought to myself, how amazing would it be to go to one place that carries EVERYTHING Martha. I have to agree with Michelle, who says it would be like American Girl. It would be so much fun to get a group of friends together and spend the day at the store. I just love this idea. I don't live
in NYC. I live in Canada and visit the States often. I would love to see a store here as well but perhaps as others have mentioned, why not bring back the catalogue? That would go nicely hand-in-hand with the store and could reach so many who would not be near an actual location.
Please, please, please seriously consider the store!!!!

[Diana Garaci]

All the ideas are great but I got so excited over the mention of a store! Last season when you announced that Macy's would be carrying your brand I thought to myself, how amazing would it be to go to one place that carries EVERYTHING Martha. I have to agree with Michelle, who says it would be like American Girl. It would be so much fun to get a group of friends together and spend the day at the store. I just love this idea. I don't live
in NYC. I live in Canada and visit the States often. I would love to see a store here as well but perhaps as others have mentioned, why not bring back the catalogue? That would go nicely hand-in-hand with the store and could reach so many who would not be near an actual location.
Please, please, please seriously consider the store!!!!

[Jayne Cooley]

I love the idea of the store. I think many of the other ideas could be worked into the Martha Magazine. I love the idea for people with food allergies, being one of those people. Thanks

[barb]

The special diet idea would be invaluable to the growing numbers who find themselves trying to eat healthy while dealing with allergies and intolerances. This is wide open for development and I feel confident that this idea would be wildly popular as presented by MSLO!!

[Erika]

I like the idea of the e-scrapbook. It would be so easy to create a scrapbook album in just moments! I love to scrapbook, but sometimes life gets in the way and I end up really behind. It's very overwhelming. Th E-scrapbook, Martha style, would be a dream come true!

[Rachel]

#1 for sure! A Martha store would be fabulous...and a vote for Canadian ones too. :)

[Susan]

Please vote for the store, everyone!!!! Aside from the digital online scrapbook, all of the other items could be sold in the store. And I want the first Martha Stewart Supercenter to be in my town in upstate NY so I can work there!!!

[Mary West]

LOVE the digital scrapbook idea!!!
It is a very NEEDED idea. The web is wide open for a beautiful,yet simple way to digitally scrapbook.

[Mary West]

I agree completely with "Barb" about the scrapbooking.'Couldn't have said it any better!

[Andrea]

I really like the store idea, but the only problem is that those of us on the other side of the US (like Fort Collins CO) probably won't be able to enjoy it. If you can find a way to launch mulitple stores all throughout the US then I would surly jump on board that one. Otherwise my vote is for the Line of home merchandising catering to young demographic. This seems to fit into what Martha had already put in place with her Macy's Line. However, it needs to be very affordable.

All of the idea's are just wonderful, no wonder Martha needed help picking one!

[julie]

I love the idea of a Martha store.I also love all the other ideas.Combine them all.Don't forget Canada in your plans. You have a lot of fans here.My young niece loves your magazine and so does my nephew's girlfriend. I am sure that whatever you do..you should involve Alexis ,to help in fulfilling these incredible ideas.I just love her blogs.She is very gifted.

[wildidea]

what is nice about the storee idea is that once Martha has her own point of sale presence would all the products be available online and via catalogue too to make everyone everywhere able to buy Marths goodies??

[Jan Erickson]

Hi Martha, I love all of the ideas. The one I love the most is the store idea. I have had a dream for years that maybe some day you would build a Martha Stewart chain of stores across the country and dreamed about having a job in one of the stores. I hope that dream comes true and it can incorporate all of the other ideas and expand to Canada and other countries. Thanks for allowing all of us to vote on these great ideas. Jan

[Bob]

Although I think all the idea's were fabulous I have to tell you that the Allergy Cookbook is my favorite. I also have Celiac's Disease and finding new recipes would be absolutely great. Keeping a gluten free household is important to having the disease and because of that my family eats basically gluten free too. Although I have developed many GF recipes myself it would be great to have a resourse for new idea's.

[Caryn Caplan]

Hey Barbara Fight - so glad to see your face and here your voice again. brings back memories of the old dog run at 81st Street. Of course, I had to vote for your idea. Hope you and Jesse are doing well. Tell her Bailey says hello.

[Randi DeMartini]

This would be an itam I would love to purchase. I have five cats and love all animals. Pet crafts would be something I would love to do. Good Luck!

[Bob]

Even if the Allergy Cookbook is not the winner I think this is one thing that you might want to include in your line as 1 in every 133 people are affected by Celiac's Disease. It is hereditary and not something someone catches from another, it just a "Gift" from your family. LOL

[Patti Cheramie]

Although the pet idea is cute, it's not very original. You can get pet items like pillows, stockings, etc everywhere they sell pet supplies.

[Simi Weiss]

The Martha Store would be wonderful! I could finally get some decent sewing and crocheting lessons!

[nan]

I love Shara's idea! I always buy the products in the Living magazine when pets are featured.

Since I am a pug owner - when I saw Pugs featured in BluePrint I was extatic! My pug is available for modeling at any time. ;)

[Dawn]

I think the digital scrapbook is such a wonderfull idea! I have always loved scrapbooks and attempt to make my own, but never seem to have the time to get very far on them or even get them started with so little time in my schedule. This would be the perfect way to make my memories even more special! Plus many people now use digital cameras, making this idea even better instead of having to go to the store to wait in line to print them out!

[Liz]

All the entries were incredible. They were all great ideas and would be beneficial to consider incorporating into to your business. Reason being is that your show brings all of us so much wonderful information on so many different subjects. The Martha Store is my absolute favorite. I would love to go to a store where I could not only buy a product but learn how to properly us it. This would inspire me to buy and learn more. If the store idea does not pan out, what about having a group of knowledgeable crafters go to Michaels for special classes using only Martha Products.

[Marilyn]

I love the store idea. Why not incorporate some of the other ideas and put them in the store? A catalog to go along with the store would be great for those who can't get to a store.

[steven]

Unfortunately, the young demographic doesn't visit this site enough to rally behind the concept of an inexpensive cool/chic line targeting them. All the MORE reason to extend the Martha brand to include this HUGE market. It only makes sense to start building brand loyalty young.
ITS A GREAT IDEA!

[VANESSA]

I LOVE KATIE'S
marthastewart.com digital scrapbook WOULD MAKE SCRAPBOOKING LESS MESSY.

[Marissa]

Hello Martha,
All of the ideas are just wonderful, but the idea of a store dedicated to all things Martha would be so fantastic! I can't wait for stores to come to major cities, like Phoenix, Arizona.
Thank you, Martha, for allowing us to be part of this.

[Jean M. Rupert-Folkers]

Hi Martha,

Oh, I wish you would open a “Freestanding Martha Stewart store for merchandising and workshops!” Such a store could incorporate all your other “Big Ideas” and more. What a wonderful venue in which to merchandise your products! Enhance the virtual environment of your show and website – bring us a store or stores where we can shop for materials and meet together to try out your ideas in a real physical environment that reflects your signature excellence! Thanks, Martha!

Sincerely,

Jean M. Rupert-Folkers
Email: jean@rfasc.com
Idaho Falls, ID

[Jackie K]

Everyone I know has one food allergy or another. I'm wheat sensitive, and it is so time consuming trying all the different combos of wheat-alternatives out there when I am cooking or baking from scratch. A magazine that would address these issues would be a godsend!!!

[Lizzy]

Every camp and school (at least in New York) has banned peanuts, nuts, some shellfish, etc. Making lunch for your kids has certainly become more difficult (on the creative side). A magazine that offered ideas for healthy lunches and meals while avoiding the big food allergies would be a gift to moms everywhere!!!!

[Mary]

THANK YOU ALEXIS! I struggle creating a great meal for my family when i am the only one with a food allergy. I do not want the rest of them to suffer through bland food or limited menus because I can't eat certain basic foods, like wheat. Please give us a beacon of hope for an ever-growing allergy epidemic!

[Zoe]

Oh please no matter what do the store and the scrapbook idea. I do everything on the computer--which is where all my photos are--and the scrapbook site would be the BEST gift for people, and I'd love to have it for my own enjoyment too. Please!!!

[Sue]

I am so pleased you have a Blog. I love the idea of a MS employee cookbook. Handed down recipes are always the best. I did a book of family recipes for my sister as wedding shower gift over 25 years ago and I still use those recipes and I am so grateful that I collected them at a time when everyone was still around to share them!

[Christine]

I say launch the store!

[Mary Ann]

I would really love to see a publication about allergies. I have a niece and nephew who are allergic to peanuts and eggs and it's hard to find "good things" for them!!!!

[cheri]

Too hard to vote...though I did finally pick! I could easily vote for at least 3! Well done all!

[Kassandra Seiwell]

Hi.
I think all the Big Ideas are great and would complement the company. Most could be added to the website, so my vote goes to the Martha Stewart concept store- what a fun destination for many people!

[Elisabeth]

More people need to vote for the Martha Store!!!!! The possibility of a store opening up in New York and then spreading to other cities in the US is SO exciting. Imagine a Build-A-Bear Workshop type of interactive store and substitute teddybear making with crafts, cooking, baking, gardening, etc. where people (young AND old) can come for a special celebration or birthday party with their friends. How cool would that be!? A+++++ Barbara!

[Sarah K.]

I like the store idea the most. It seems as though the other ideas could be incorporated as new columns in the magazines that are already being produced. For example, have a column featuring a food-allergy friendly recipes, a section featuring pet crafts, etc. The digital scrapbook would be a great addition to the website, too.

[jamie]

I really like the idea for the food allergy magazine. I myself have dairy allergies and would love to have some tastey recipies I could make for me and my husband. What a great idea!

[Christine Taylor]

I applaud that Martha is giving her employees the opportunity to show their innovation! If a Martha Stewart Store opened up I would be in line IMMEDIATELY. As an extension to the store there could possibly be virtual links to cooking/craft groups. Perhaps guests at the store could make appointments for consultations and/or submit ideas. This store could be such a strong educational tool, and we know that Martha is all about enriching the lives of her eager audience!!!

[jenny]

hi martha my name is jenny i am a devoted fan martha i have a question i have a 2 year old nephew that is allergic to basically every thing and when they come to my home in franklin va from florida i feel sad cause i cant seem to cook anything with out glueten or wheat and so forth i managed to get divvies from your web site for his snacks now i need recipies to cook for him please help me help help help

[Gabriela Gonzalez]

I think the store is the best idea!!! I have always wanted to take classes from Martha Stewart (or her staff)here in my city or anywhere around the country. It is so hard to find a place that teach everything as Martha does (cooking, baking, craft for me, crafts for kids, garden, decoration, good things, things about the house (as simple as iron,etc) It will be a dream come true!!! I can't wait for something like this.

[chelsea]

the store the store! how awesome would that be to have your own MS Rec center of sorts? You could have a kid's activity section and classes just for kids that would coincide with adult classes so mom and dad wouldn't have to worry about a sitter.

I think the digital scrapbooking is overdone already. There are TONS of sites where you can post your own layouts and a site called Blurb where you can have your blog w/pictures, etc bound into books.

I also think a younger demographic merchandise option would be nice. I wouldn't go much younger than 14 or 15 yr olds, but developing homemaking and style skills at that age is always an asset to be used again and again.

[chelsea]

Oh, I think you should bring back MS Baby or MS Kids before you even CONSIDER a pets publication! those magazines are missed and we really don't want to see another publication pulled...bring some back!

[erica]

I am in love with the allergy cookbook idea. My son is allergic to nuts and shellfish. My neice is also allergic to nuts and my nephew is allergic to nuts, wheat, soy, dairy, egg, red grapes, tomatoes and strawberries. Its so hard to accomodate dietary restrictions, since almost all standard items contain one or more of the 8 most common allergens, or is made in a facility that processes them. There have been so many times that we've gone to relatives' homes only to find that there is NOTHING our kids can eat, especially birthday cakes or pies. Try explaining to your two year old that he can't have birthday cake!

[Dbborah Nesbitt]

You have my BIG vote for the allergy free recipes. This topic is largely ignored and just ripe for the money-making picking from an organization like Martha Stewart. My grandchildren have soo many allergies that my daughter has to bake my granddaughter her own cake to take to a birthday party. There are many websites offering support for millions of desparate mothers needing help in this area. Children with allergies is on the rise. I suggest you be the first to get in on what will become a HUGE industry.

[Nancy]

I would go with the Martha Stewart store. Then you could have all the other things there,too. It seem's alot of other people have the same idea. If you decide to build a store in Petoskey, Michigan, I would be proud to and would love to work with you.

[Lynda]

Clearly you have a wonderful and talented team! All of the ideas are fabulous. I especially like the pet lover and specialty diet publication ideas. I have an idea of my own...what about a Martha Stewart Style publication that features clothing and style tips and techniques? Potentially doing a style makeover feature...hmmm...it could be a "good thing."

[Sue]

Martha and Alexis, your show came on I was once again in my kitchen disappoint over how my banana nut muffins came out.Last year, myself and my two kids learned that we are gluten intolerant. It has been an up hill battle on the bake good scene. I think I have cookies down pat, but there is so much more to learn and achieve. There are so many times I have wanted to ask a question, but there is no one to turn to. I know I am not alone in this situation. Diagnosing GI is on the increase. I have talked to many people who have just cut out gluten. If this idea does not pass the vote, could you please have a place where people like us could go for advice? Sincerely, Sue

[aaron-cook]

My partner Ruth and I feel that the line of merchandising to a younger demographic is very important to bridge the gap between the 1000's of devoted 40 somethings that are fans and us 20 somethings that are fans. The empire needs to give the younger population something like crate and barrel meets ikea.. This would be very healthy for the company. The only problem is, and the reason I'm writing this is because the younger demographic can't vote for themselves because they're either at work or don't know how great everything Martha does is... So the younger demographic is something that shouldn't be overlooked. Thank you, Aaron.

[Mary]

Great work by all of your staff. Like the store the best--it would be wonderful and appealing to so many of all age groups and interests.

[Peggy]

Please Please bring back the catalog. There are no decent Halloween decorations without Martha's catalog. The quality was fantastic and items were never shown any where else.

[CeliacChick]

OMG! Hello Alexis!! As the author behind CeliacChicks gluten-free blog in NYC I'm so excited to find you! I voted for your allergy mag idea and watch out...because I'm going to send a couple thousand of my readers your way to vote! ;) When your idea comes to fruition I'd love to contribute an article.
p.s. I've had a friendly email chat with the other Alexis, Marth's daughter, when she mentioned "gluten-free" in the NY Times.
The store idea is way cool too, but had to vote for my fellow gluten-free gal.

[Roseann Richardson]

I love the idea of the pet publication. I, like Martha, love pets and they are foremost in my everyday activities. Having a book that you can turn to when you have questions about the "Right Thing To Do" in a certain situation would be great. And I just love the idea of being able to look up pet crafts when you want to make something special for your own pet or someone else's. Shara, Good Luck!

[Blessed1]

Whereas I like the idea of a local Martha Stewart store, it would probably take awhile before one is placed near where we all live. What I think is absolutely needed immediately is a special publication catering to those with food allergies and sensitivities that would include recipes. I hope and pray that Alexis' idea comes to fruition soon! I have been scouring the internet trying to find recipes for my 2 year old granddaughter who was just recently diagnosed with food allergies. It is disheartening to go all over town to buy the ingredients for a recipe only to find that the end result is not very tasty. I am sure that any recipe included in a Martha Stewart publication for people with food allergies and sensitivities would have already been tried, tasted and certified good!

[CeliacChick]

p.s. Correction: Alexis mentioned gluten-free on her radio show, not in the NY Times.

[debbie guiney]

will the pet magazine have a % donated to a lower vet bill to people who adopt dogs & cats, or a % donated to no kill shelters?

[patti]

I love the vintage collecting idea! These days, everyone is looking for a bargain, and vintage finds are great! I love going to flea markets, tag sales and thrift stores, and finding the "diamond in the rough". Maybe this publication could help me & others find that perfect item!

[Betty]

Love the idea of a store. It would definitely become a destination to visit for folks coming to NY. Products could be sold on the website, too. Can see chains popping up in a few years (could attract celebrities living in the region of the chain store such as sports figures, theater stars, business CEOs, local news anchors, politicians, actors living in an area, etc).

The other ideas are great but could be incorporated as special sections/features in Martha Stewart Living and/or pages on the website.

[Mayra Villacres]

I love the e-scrapbook idea. It would be very convenient (not enough time in the day to do what we love.) plus not everyone can be as created as they wish.

Now, who doesn’t like Martha’s style and creativity!! Well, that is a great way to add a little “more” of Martha in our precious memories!!

[lucy]

All of the submissions are great ideas, but I think the store would have the least amount of accessibility to the majority of people who love and enjoy your products. It definitely would be a destination store for many to travel to!

I'm a lover of vintage and all things collectible, so that is my top vote, yet I think the pet products and craft magazine would be a huge hit because it's a truly unique idea.

---I vote for all the above!! What a tough decision!

[Steph]

Defintely like both the store option and the line for a younger demographic! I'm one of the 20 something's who is so broken up over the end of Blueprint and would love to see something geared at us again! There are 20 somethings who are Martha fans but not ready to decorate/cook/live older than our age!

[mrsladonna]

I like the idea of the online scrapbook. especially the idea of being able to order it printed and bound.. I also like the idea of the store except the fact that I live in Texas and I am sure it would be along time before I would ever be able to sit foot in the store.. Maybe a Catalog along with the store would give a taste of the store to all globally..

[Katherine Meade]

A STORE!!!!!! IN NASHVILLE!!!!!!

[Trish]

You have some really creative people working for you and I wish they could all win. So how about a first place winner and the rest runners-up and you implement all the ideas! Since we have to choose one, I have to say the idea of having a Martha store nearby is most appealing to me. You might visit it and I might get a chance to meet you but of course, I also want to buy things and learn something new in your workshops.

I also like the magazine for those with food allergies but maybe those recipes could be incorporated in another of your magazines. I can't wait to see who wins and thanks for asking us to vote. Trish

[APG]

I think finding a way to have the store idea and including ther other ideas would be great and might jusrt increase customer/fan size.

[PamperingBeki]

I love love love "The Essential Guide to the New Vintage" idea! It's something I'd love to see come out once or twice a year. And I really think it would be a huge hit with the online blogging community. There are so many amazing blogs already that are dedicated to this idea and I think they'd really pick up on this and drive huges sales to this magazine.

[Bibby]

I have dreamed of this store for so long!!! I love, love, love the cottage idea where the store would be set up like a Martha Stewart home and sell the products by room. The other ideas could be combined.

All the other ideas are great except that they don't apply to everybody. For example, I wouldn't use the scrapbooking, or the pet things, or the allergy cookbook. But they could be in the store.

I have so missed the catalog and ordering everything on line. I live in the fastest growing county in Georgia, Coweta. We're just south of Atlanta with a beautiful new shopping area with room for a Martha Stewart House Store. I'd love to work there!!!

[Nadia K]

I agree the store would be perfect! If they lauch the store then the other ideas can be sold at this store. I would love a store and for this reason I emailed my friends the following:

Most of you know that I'm a Martha Stewart Freak! So can you guys go to the website below and vote as many times as you can for Martha Stewart store by Barbara. I know if you love me and want my happiness you will do it. Can you imagine???? It would be my dream that I didn't know I had come true. Tell all your friends too.

Nadia

[Kathryn]

I love all the ideas but the food alergy publication has my vote! I have a wheat/gluten sensitivity and what would be so helpful in such a publication would be how to convert everyday recipes using wheat/gluten free products. A recipe for pretzels, cookies, bread/rolls, pizza crust,sticky buns and/or coffee cakes would be awesome! It has been years since I have had any of these delicious treats. Please help all those who suffer from this condition by choosing this one!! Thank you for asking for our imput.

[Nadia K]

I agree the store would be perfect! If they lauch the store then the other ideas can be sold at this store. I would love a store and for this reason I emailed my friends the following:

Most of you know that I'm a Martha Stewart Freak! So can you guys go to the website below and vote as many times as you can for Martha Stewart store by Barbara. I know if you love me and want my happiness you will do it. Can you imagine???? It would be my dream that I didn't know I had come true. Tell all your friends too.

Nadia

[Elizabeth]

The store, the store... PLEASE PLEASE choose the STORE! Dream come true!

www.elizabethandchad.blogspot.com

[Candi G]

Although all the ideas are good, I am really for the food allergy publication. One of my twins has severe peanut allergy and you would not believe the foods we can not buy because of peanut cross contamination. My husband also has hemachromatosis, which is when iron builds up in his body, so, he needs a low iron diet. I had gastric bypass surgery and am anemic, so I need extra iron. Learning to deal with food allergies and feeding my family nutritiously while following everyone's diets has proved to be a very difficult challenge. Hats off to Alexis for thinking of it. It's about time!!! I would like to see the idea implemented even if it is not the winner. I for one would subscribe to it.

[James]

My idea is to keep your blog more personal. I am such a fan, Martha, and I feel like this blog was such a nice addition. It features a side of you we don't get to see on your show and I look forward to checking in each day. But, this posting about how you should expand your business seems misplaced on this forum.
-Just my 2 cents

[kealoha]

These are all interesting ideas for new projects, but I'm kinda disappointed at ho-hum-ness of them all. None of these really strike me as a "Big Idea," especially not one worthy of capitalization!

Instead of the same old printable online photo album idea, wouldn't it be cooler to be able to compose your own DVD of favorite MS video clips (guests, cooking, crafts, wedding planning, gardening, etc), or a printable book of only your favorite MS recipes & projects? I can already do my photos online if I want, but I can only get my Martha Stewart *content* here....

[GaryLParkerJr]

A Martha Stewart Store, now that's A REALLY REALLY GOOD THING! Retail Therapy at it's best!

[Tonya]

1. Hi Martha...
All these are great but I do have one suggestion, on the pet project that seems to be winning at the moment, you need to make sure that all of the recipes are tested and indicate when certain ingredients may cause animals harm. For example, your dog biscuit recipe on your web contains garlic and this can be toxic (a viewer commented on it in the comment section of the recipe); and I have a min pin and they can't have pig ears, so I really think there is a need for this type of publication and with your name on it you know people will respond to it. I too would like to see the catty come back not only did I love shopping from it but all the great ideas that one could get from it.

[Andrew Ritchie]

A Martha Stewart Store is a must for the company, if you ask me. Think of Ralph Lauren's Rhinelander Mansion on Madison: the flagship Polo store. It is a bastion of style and history. It's visionary.

I remember seeing the Macy's store with all the Martha Stewart awnings and the display windows full of your merchandise. I remember thinking, "There NEEDS to be a Martha Stewart Store!" Only one. In New York City. Something with cachet and allure and beauty! I think it would give the company such a boost, a lot of buzz and provide a way for you to really craft an enviroment to showcase all your wares, all under one roof.

I'd spend a day there! Two days!

Go, Barbara, go!!

(Trust your instincts, Martha! I know you'll pick the right one!)

-Andrew in Canada

[joanie s]

Dear Martha
Please add focus and bring attention to the many food/ diet allergies, Celiacs and Autism with a magazine that can help everyone LIVE well day to day.
my 3 yr old daughter was diagnosed with Celiacs Disease in June of 2007 and we have made a complete lifestyle/household change as far as diet is concerned.
I have tried so many recipes, bought so many products and few pre-made food stuffs have any consistancy worth paying the high price for. Travelling is always exciting and i would love to be able to support restaurants and businesses that can make for a win-win experience. Information for day to day, travelling, diet advances and accolades to the many new businesses, restaurants, people who help people with allergies and support for people who have Celiacs and other food allergies would be so helpful for so families like ours.
thanks and great idea Alexis!

[cambria c.]

There is a real need for good allergen free recipes. I am gluten intolerant and I spend hours trying to convert the great MSL and Everyday food recipes into things I can eat. Even if this doesn't get chosen for the idea bake-off it would be great if there could be a search filter online or a special allergen free section.

[Amy]

I second the store ideas in three time zone(or four). If geography not available outside NYC then provide mail orders and catalogs like MBM for other areas ( just like regular department store). As far as class you could do a traveling classes and show.

[Darci W]

I think the store idea would be fun and the cookbook for allergies would be practical. We need both these days. :)

[MELISSA]

As someone who struggles with food allergies... and as a MOM the fool allergy publication has my vote. I am allergic to shellfish/crustations, tuna (basically all fish), turkey and preservatives; MSG and sulfites. Avoiding the fish and turkey is easy as thing go... it's the preservatives that have me challenged... my kids wan the good stuff as they say!!! This magazine would be a welcome addition to my home!!!

[Sandra Fisher]

PLEASE, PLEASE, PLEASE everyone vote for The Store as another one wrote, "Than all the other "BIG Ideas" could be part of it. Then after the 1st one is up and running in NYC I pray the 2nd one will be in Southen Indiana and I would be the first one in line to be hired at that store.
God Bless to all

[JC]

I love the idea of a MSLO Employee Cookbook! The best cookbooks are the ones where people share their own, treasured recipes. For those of us that do not live in NY, the store is not so appealing. If the cookbook does not "win" I hope Martha Stewart would still support her employees creating one. Who said there can only be one idea that wins?

[MELISSA]

Hi there Martha!!!
As someone who is allergic to shellfish/crustations/tuna, turkey and preservatives; MSG & sulfites (try finding a box without one of these)I'm all for Alexis's allergy publication. I'm tired of people thinking I'm crazy and that I should just eat what's out there. Food allergies are out there and this is just the thing we need. It's difficult to find reasonable solutions to some foods for my family who don't have these allergies. This will have foods we'll all like with out the allergens I struggle with. What a wonderful, wonderful idea!!!!

[Bonnie M]

I LOVE the idea of a special publication for those of us who suffer with food allergies. It would also be great to focus on how to loose weight while consuming wheat alternatives. If you decide not to do this, I HOPE somebody else will.

[Robert, Registered Nurse, California]

Hi!
I think all of these ideas are great. The one that gets my vote is for Alexis' Idea for a Publication that specializes in addressing the needs of those with food allergies and sensitivities. Even if this idea does not win first place - I URGE you to do this - this is something that is truly wanted and needed.
Unlike airborne allergens like pollens and molds, food allergies cannot be treated by receiving “Allergy Shots”. Food allergies and sensitivities, including additives, preservatives, and dyes, activate the body’s immune system to respond in varying degrees of severity, but the treatment for them is different. Like airborne allergens, Food allergies can be identified by simple skin testing.
For anyone suspecting ANY kind of allergy – Go to your Doctor, and if possible, see a Physician who is Board Certified in Allergy / Immunology. In California, in my opinion, there is no one more qualified and effective than Myron I. Liebhaber, MD – Sansum Clinic, Santa Barbara, CA. Dr Liebhaber is a highly sought after guest-speaker for Medical Groups & Associations across the US.
Here is a link to his CV and contact information: http://www.sansum.com/site.asp?s=9&actapp=8b&id=2DA9FDBFE52C4B059593D4E5AEF7A77A&innerid=8C97D6AB7F4045DFAD3D21101AD95E2C
The Author, Ashley Koff, RD (Registered Dietitian) has written an Incredible Cookbook, “Recipes for IBS (Irritable Bowel Syndrome)”, with Forward by Sonia Friedman, MD. One of the many great things about this book is that the recipes are categorized and color-coded by six common Symptom Categories. This approach makes these recipes useful for people with many different kinds of digestive ailments and problems – regardless of their diagnosis!
Just FYI, this is not a paid or solicited advertisement – just my opinions, based on my own personal observations and experiences. -Smile-
Note to Martha: Even if you don’t post this – Get Dr. Liebhaber on your show‼!
Bravo Alexis‼!
Here’s to your health!
Cheers!
Robert

[Sammy]

I vote for the allergy publication. I used to get both Living and Everyday Food but stopped when I was diagnosed with Celiac Disease, because I couldn't used most of the recipes. I miss them both. There isn't anything like them for those of us with food issues.

[Stacey]

There are all reasons to impliment each idea and there are reasons not to, but the one that caught my attention was the magazine idea Living Free for those of us with food intolerances and allergies.

You've taught us how to cook, Martha, now teach us what to cook so we can enjoy being in the kitchen and restaurants as much as you obviously do.

The store idea is neat, but I would dare say it's somewhat redundant given the show's daily content (cooking/crafting/gardening/health/technology/exercising/etc.), the various lines of products in specific stores and the celebs who appear on the show now.

The scrapbooking idea wasn't received very well in the studio, and then there is the proposed product line for the tweens and up. Another product line? Is that target market screaming out for more material items for their over cluttered rooms? Really? I don't think so.

The pet magazine could hold some weight given the number who have voted for it already, but I question current market saturisation. Is there room for another pet mag? I wouldn't know personally, but just to play Devil's advocate here I thought I would throw that out there.

The collection book is interesting as part of Martha's ongoing library volume series. I like this idea a lot. And the employee cookbook will work for the exact same reason.

In terms of ongoing revenue streams, though, I really think the Living Free holds a lot of potential. To date all of the recipe mags I have every come across for people with food issues have been bundled and marketed for vegans and health nuts alike, and they are generally found in food stores like Whole Foods, but I don't shop exclusively at Whole Foods nor do I go to Whole Foods to buy recipe mags. I generally pick up my foodie mags at book stores. I would love to buy my monthly Living Free wherever I can instead of hunting down obscure recipe magazines at specialty stores I have to go way, way out of my way to find time to shop at.

Thanks for hearing my opinions and allowing me to voice them here!

[Cissy]

The only problem with the Martha Store is that those of us who live in Middle America have not access to it. I would rather see the on-line Scrapbooking website be created.

[TJ]

I love the idea about the food allergy book! Food allergies have increased 50% in the last 5 years and is expected to increase. Until a cure, we definitely need your help finding recipes that are actually good. My son has a severe peanut allergy so this is very important to me. I'm also part of a support group for food allergies and we are constantly getting requests for safe recipes. PLEASE PLEASE HELP!

[Jyesika]

I always thought my peanut allergy was bad, until my husband was diagnosed with Celiac's disease. I've had to learn a whole new way to cook. Since we eat at home so much from the wheat allergy, coming up with successful gluten free alternatives (especially old favorites like soft pretzels, one we are working on tonight in fact) is matter of complicated, frustrating trial and error. Martha and Co. you have a huge team of fantastic chefs and food scientists behind you... I am sure you can help us find good gluten alternatives. It's a very common, but surprisingly under researched ailment.
Take my pretzels for instance. They are very sticky, but also break apart easily, so they don't roll into a smooth classic pretzel shape. Tonight I'm adding beaten egg whites to try to substitute for the gluten, hoping that the bubbles will air it out a bit and make it less dense. Also, despite my best efforts, GF food doesn't seem to rise. Martha, if you happen to read this, and know of a good idea, please help!
Anyway, a dedicated allergy magazine/special issue/website would surely help me find the answers!

[Jodi Mills]

To everyone who happens to read this. I am really hoping that the publication for people who have food allergies, and intolerances is the one that wins. There are many things out there like CELIAC DISEASE, That many people have, including me. Now things have changed since I was diagnosed at age 5(now i am 23) but still too many people go misdiagnosed, too many people do not know about it. To many doctors push it aside. These intolerances that are on a strict diet, are now being called trends...IT NEEDS TO BE PUBLICISED SO PEOPLE WILL KNOW ABOUT IT.

[egabel]

Bring back Martha By Mail--and create a cybermall that would incorporate the home merchandise for the younger viewer, craft supplies, etc--this would also incorporte interactive sites for craft, cooking and decorating using the products of the store.
Do 4 - 6 special publications a year--pets allergies,Blue Print, Kids, Holidays, and Collecting.
Finally, create a spiral bound cookbook of MSLO Family Recipes with the proceeds going to charity.
I'd buy a book--in fact, I'd give them as presents!

[Natasha]

All of these ideas are fantastic! The store idea hit me as the most fun. However, selfishly, I decided to vote for the special publication catering to those with food allergies and sensitivities. I have allergies to foods such as coconut, pineapple, chocolate (even though I sometimes crave it), and the big one - peanuts. I also have endometriosis which is aggrevated by gluten and dairy. So, my food choices are often very limited. You learn to be creative, but it would be great if there was a publication that we could get great recipies from! I know there are others out there like me that would benefit too.

[Carrie Twigg]

Love the allergy magazine! It's completely original!

[Maria Ong]

I have a daughter at RIT, NY, who placed me in the situation, to help her what pots and pans to get. She is thinking of moving out of her dorm and share an apartment with her dorm-mate, which is located at the schoolground.
I suggested for her to look around if some of the students are in the same situation and want to sell their pots and pans.
Because of this, IRINA's idea (from Big Idea)is terrific in my mind. After school is over she may
well keep these tools for her new place, hopefully she 'll find a job.
Otherwise I would also vote for Jackie and Alexis.

Maria.

[sue larue]

the pet idea is great!! there are so many pet lovers who think their pets are their kids!

[Reba Webb Ballante]

A Publication for individuals with food allergies and intolerances is a topic that drastically needs attention.

Some of the other issues have been done however they are entertaining.

What we are in need of are publications and programs that can give support to a very large, forgotten percentage of our population.

That is our adults and especially our children who suffer the effects from food allergies.

These conditions range from minor to life threatening.

It is not merely about making life easier, which it definitely would, or tastier, which it certainly will, but more importantly about empowering previously forgotten people, who make a great effort daily just to try to get a safe balanced meal

On a personal note, my own 4-year-old granddaughter has severe food allegories.

Conditions from her allergies vary from anaphylactic shock to constant severe itching.

On her 1st birthday, after one small bite of cake she went into anaphylactic shock.

This Halloween 2007, I attended her pre-K class party.

Upon entering, I saw all of the other children eating their candy, cupcakes and Kool-Aid, laughing and having fun in their costumes.

Then I caught a glimpse of a beautiful, very sad, Princess with and empty plate struggling to open a box of raisins

My heart was filled with pain but also admiration, for her resolve and strength.

She and her Mother need real help.

I cannot help but wonder, without people like Alexis wanting to empower us with the weapons of different food choices, what kind of life is in store for this precious child and other children for being outside the circle. There is already irrepairable damage to her skin, what of her psychie?

Please help us put this subject to the front burner, no pun intended.

Reba S. Ballante
Atlanta, Georgia

[Nikki]

i live in Australia and i watch you 2 times a day on tv. I had my 18th birthday not long ago and i had a martha stewart themed party. ( i was the only one who really dressed up). A martha stewart shop would be amazing i think i would faint. i would save all my money to come to new york to see it. Imagine a store devoted to the most amazing lady. wow. i would live in there.
Also Martha, about a month ago i had a dream that i flew to the US and was trying to find a martha stewart brand pie, and now you have anounced that you have soups. great work.

[Tiina]

Scrapbook idea is the best!! Wonderful idea to be able to buy a copy of it from on-line, sort of like a photo-book only much cooler

Martha does food intolerances! It would be done with such st